Head of Marketing

Head of Marketing and Growth – LDX Digital

Position Overview

This position will serve as the strategic leader responsible for overseeing all marketing operations at LDX Digital. This role requires a visionary thinker with a strong direct‑response mindset who can unify the funnel department, paid media team, and creative division under one cohesive strategy. The ideal candidate is highly analytical, operationally disciplined, creatively innovative, and capable of driving predictable, measurable revenue growth across all marketing channels.

Key Responsibilities

• Oversee all marketing functions including funnels, paid media, creative, analytics, and strategy.

• Ensure all teams—Funnel, Google Media, Creative Strategy, and supporting departments—are aligned under one central vision and executing against common goals.

• Build cross‑functional communication systems that ensure seamless collaboration and execution.

• Translate business objectives into clear marketing strategies, roadmaps, and action plans.

• Lead the development of end‑to‑end direct‑response marketing strategies across all platforms.

• Ensure that creative, funnels, landing pages, and media strategy are fully integrated and optimized for conversion.

• Maintain a deep understanding of performance metrics to improve efficiency, scale winning initiatives, and eliminate bottlenecks.

• Identify and implement new marketing opportunities, offers, funnels, and campaign structures that drive cold‑traffic acquisition.

Performance Management & Goal Setting

• Own the marketing department’s KPIs, pacing, and quarterly revenue targets.

• Monitor CAC, ARPU, MER, ROAS, and overall business performance to ensure targets are consistently achieved.

• Establish systems for weekly, monthly, and quarterly reporting to maintain transparency and accountability.

• Forecast performance, allocate budgets intelligently, and adjust strategies based on market conditions and data insights.

• Lead brainstorming and innovation cycles to generate new campaign ideas, creative angles, and funnel structures.

• Work closely with the creative team to ensure constant testing of new hooks, offers, and performance drivers.

• Encourage a culture of experimentation, creative iteration, and data‑driven decision making.

• Identify scalable growth opportunities across Google, You Tube, social platforms, and emerging channels.

• Lead and mentor department heads and senior specialists across the marketing organization.

• Build a high‑performance culture centered around accountability, innovation, and operational excellence.

• Create clear SOPs, frameworks, and processes that enable the marketing team to execute with speed and precision.

• Provide professional development, coaching, and strategic guidance to elevate each team’s capabilities.

Qualifications

• Proven executive or senior leadership experience overseeing multi‑discipline marketing teams.

• Deep understanding of direct‑response marketing, full‑funnel strategy, and performance‑driven creative.

• Strong background in paid media, funnels, and/or growth strategy within a performance marketing environment.

• Ability to synthesize data into strategic action plans and communicate them clearly to all teams.

• Exceptional leadership, communication, and organizational skills.

• Demonstrated track record of hitting revenue, pacing, and quarterly performance targets.

• Highly strategic thinker with the ability to also operate tactically when needed.

• Experience managing cross‑functional collaboration in fast‑moving, high‑growth environments.

What success looks like

• Funnel, Paid Media, and Creative teams operate in complete synergy with shared goals.

• Marketing KPIs and quarterly revenue targets are consistently met or exceeded.

• A predictable, scalable growth engine built on strong systems, innovation, and execution discipline.

• Continuous stream of high‑performing creative, funnels, and campaigns driving measurable business growth.

• A high‑performance marketing culture rooted in clarity, alignment, and direct‑response principles.

What We Offer

• Advanced career development with real ownership, leadership exposure, and the ability to shape how the department…