Brand Manager- St-Germain

OUR OPPORTUNITY:

As a Brand Manager, you are an extension of the Brand Team and will lead your brand’s legacy by delivering impactful consumer-facing activities and targets for St-Germain and Noilly Prat in market. You will be responsible for planning and execution of such consumer programs outlined in the “Jobs to be Done” of the Brand’s Integrated Activity Planning (IAP). You will be accountable for delivering brand performance targets and the increase of brand value share.

ABOUT YOU:

You are an exceptional Brand Builder who places consumer insights at the heart of your work. You create inspiring and innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long term brand equity. You are motivated to build close partnerships across functions sharing innovative ways of working. You will be based in Miami, Florida.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BEIMPACT CULTURE THROUGH CREATIVITY Lead the local paid, earned, and owned connections briefing and integrated activity plan to inspire creative approaches and ensure impactful consumer connections that deliver on the brand strategy and measurable business results.

Steward day-to-day execution across local paid, earned, and owned connections, in partnership with external agencies, and internal global and local cross-functional teams.

Create compelling narratives that resonate and communicate brand’s point of view, both internally and externally. Responsible for consistent expression and visual identity of brand strategy and positioning across all communication touchpoints.

Lead the development and execution of brand partnerships/sponsor ships & experiential programming across multiple channels and agencies and working with local commercial and distributor teams to deliver in-market.

UNDERSTAND PEOPLE AND CULTURE Actively seek out and engage on cultural opportunities that align with brand strategy to provide recommended actions.

Contextualize “consumer-at-the-heart” insights from cultural, consumer, and macro data to translate into action with a competitive edge.

DEVELOP WINNING STRATEGIES Manage and optimize an A&P budget assigned to you to drive brand equity and brand key performance metrics.  Utilize data to identify and articulate opportunities and challenges to further brand strategic growth.

Track measurement and evaluation of responsible activities for quarterly reviews, campaign reporting, and integrated activity planning.

MARKETING COMPETENCIES – THE COMPETENCIES TO DRIVE YOUR LEGACY This role develops and applies key marketing competencies that are critical to creating a brand impact and business growth:

Impact Culture Through Creativity – Create culture-shaping connections

Understand People & Culture – Show empathy and curiosity

Develop Winning Strategies – Create iconic brand and growth strategies

Broader Marketing Framework

Competencies:

Master Luxury Marketing – Understand the world of luxury

Unlock Growth Through Innovation – Create consumer-centric innovation

Accelerate Business Performance – Act like the brand owner

Drive Commercial Excellence – Lead bold execution in a fast-moving world

SKILLS AND EXPERIENCE:

Bachelor’s degree in Marketing or related field required; MBA is ideal and preferred.

You must have 6+ years of experience in brand management or agency experience leading multiple marketing projects.

Ideally you will have experience in spirits, beverage, fast moving consumer goods business, or lifestyle brands; luxury brand experience preferred.

You will have experience in multiple disciplines (e.g. digital, social, experiential, media, sponsor ships)
You have a fundamental understanding of profit drivers and commercial focused approach to brand planning.

You can analyse…