Senior Director, Consumer Payments Marketing

About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Visa will accept applications for this role until at least 10-16-2026

Job Description The Senior Director, Consumer Payments Marketing is a senior leader within LAC Marketing, responsible for leading Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and other regional business priorities, ensuring integrated planning and execution across markets, products, sponsor ships, brand, and client opportunities.

This role reports to the VP, Consumer Payments, Content, Media & Digital Innovation, LAC and serves as the strategic connector between consumer insights, product roadmaps, and marketing activation. The Senior Director leads a team of senior managers focused on specific segment strategies and works closely with Product, Sales, Client Marketing, Insights & Analytics, Sponsor ships, and market teams to translate segment opportunities into clear marketing strategies, go-to-market plans, and measurable business outcomes.

This leader drives the day-to-day execution of Visa's consumer segment marketing across the region, partnering closely with product teams to pull through consumer marketing activity that supports business goals across all priority growth pillars. The role is critical to ensuring Visa's consumer marketing agenda is grounded in insights, connected to business priorities, and activated with speed and relevance across diverse LAC markets.

Key Responsibilities:

Consumer Segment Strategy & Execution Lead Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and Debit segments in LAC, translating segment insights, cultural trends, and consumer behaviors into clear marketing strategies and actionable market plans.

Serve as the primary day-to-day business partner to LAC Product & Solutions teams, ensuring consumer marketing activity is effectively pulled through in support of product marketing goals.

Ensure LAC fully leverages global strategic-segment work—including Infinite, new Travel positioning, Visa Destinations, and eCommerce platforms—by shaping and adapting these for maximum regional impact.

Connect long-term strategic-segment vision with near-term activation needs to ensure strategies translate effectively into market-ready execution.

Integrated Planning & Cross-Functional Alignment Lead integrated planning with media, creative, content, sponsor ships, partnerships, and product partners to ensure segment priorities are embedded across campaigns, messaging, and activations.

Partner with research and analytics teams to uncover deeper consumer understanding, identify segment opportunities, and translate insights into marketing decisions and prioritization.

Foster collaborative cross-functional alignment to ensure teams across markets are equipped to deliver against Visa's consumer-centric and segment-centric growth goals.

Serve as the strategic connector between segment insights and product roadmaps, informing strategies that drive adoption, engagement, and integrated go-to-market execution.

Affluent & Cross-Border Strategy Oversee the development of Visa's Affluent marketing strategy for LAC, including premium positioning,…