Marketing Manager, LOVB

About LOVB (League One Volleyball):

League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission‑led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.

It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women‑first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media.

LOVB is capturing this opportunity by creating a strong club business, and from that built‑in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will connect all aspects of LOVB. This community‑up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport. In this role, you will join a mission‑driven, roll‑up‑your‑sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women’s sports.

Title:
Marketing Manager, LOVB Miami

Department: Marketing

Reports To: VP, Marketing & Fan Experience

Direct Reports: None

Key Partners: Ticketing, Partnerships, Business Operations; LOVB League marketing teams

Location: Hybrid, based in Miami, FL, with regular in‑office days, on‑site presence at all home matches.

The Marketing Manager owns demand‑generation and storytelling for LOVB Miami. Reporting to the VP, Marketing & Fan Experience, this individual will plan, launch, and optimize full‑funnel campaigns across our owned digital channels that grow our fan database, drive growth, and engage our key audiences.

The Marketing Manager is responsible for directing and executing core digital fan engagement platforms, including web, email, and lead‑generation. This role serves as a key connector across internal teams, league stakeholders, and agency partners. The role pairs technical execution with strong project management and creative storytelling. This is a hands‑on, results‑driven role for a marketer who moves quickly from insight to action, and continuously optimizes platforms to elevate database growth and the overall fan experience.

• Own email marketing, including list growth, segmentation, automated journeys (welcome, abandoned cart, post‑match, renewal), and weekly campaign sends.
• Manage LOVB Miami web and landing page content to ensure a positive user experience for fans looking for more information.
• Drive fan database growth through lead‑capture programs such as contests, sweepstakes, in‑venue sign‑ups, and partner integrations.
• Support the VP in the planning, building, and management of paid media across social and search, including targeting, creative testing, and pacing as needed.

• Use CRM and ticketing data to segment audiences, identify buyer behavior, and build targeted digital campaigns for new fans, lapsed buyers, and members.
• Track and report on campaign performance to deliver post‑campaign recaps to team leadership with clear recommendations for optimization.
• Stay current on emerging digital marketing tools, platforms, and best practices to drive continuous improvement.

• Produce engaging written and visual content for email, web and digital campaigns.
• Brief and collaborate with creative agencies, content, and social teams (internal, league, and agency) on campaign assets and deadlines as needed.
• Ensure…