Sr. Manager, Entertainment & Lifestyle

About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Visa will accept applications for this role until at least 10-30-2026

Job Description Role

Summary:

The Senior Manager, Music Partnerships is responsible for building and expanding Visa's presence across music and cultural platforms in the Latin America and Caribbean region. This role identifies, develops, negotiates, and activates music partnerships that drive client engagement, consumer relevance, Marketing Services growth, and brand differentiation.

This role reports to the Senior Director, Entertainment & Lifestyle Partnerships and works closely with Consumer Marketing, Brand, Media, Content, Client Marketing, and market teams to ensure music partnerships are integrated into broader marketing strategies and deliver measurable value across consumers, clients, and the Visa ecosystem.

This leader will develop scalable music platforms and activation models that connect Visa with priority audiences—particularly Next Gen and Affluent consumers—through relevant and differentiated music experiences across festivals, artists, streaming platforms, and cultural moments.

Key Responsibilities:

Music Partnership Strategy & Development:

Develop and execute Visa's music partnership strategy across LAC, identifying opportunities across music festivals, artists, labels, streaming platforms, and cultural moments.

Research and evaluate potential music partnership opportunities, developing business cases with clear strategic rationale, audience alignment, and commercial viability.

Build scalable music platforms that can be activated across multiple markets, client segments, and consumer audiences.

Monitor music, cultural, and entertainment trends across LAC to identify emerging opportunities that drive consumer relevance and brand differentiation.

Partnership Activation & Execution:

Lead the activation of music partnerships across the region, developing integrated plans that connect sponsorship assets with media, content, digital, and consumer engagement strategies.

Manage day-to-day partnership relationships with rights holders, artists, festivals, platforms, and activation agencies.

Develop and execute experiential activations, content programs, and consumer experiences tied to music partnerships.

Ensure partnership activations are consistent with Visa's brand standards while delivering culturally relevant and engaging experiences.

Marketing Services & Client Value Creation:

Develop client-facing activation packages leveraging music partnerships, including hospitality, experiential, media extensions, and content opportunities.

Partner with Client Marketing and Sales teams to position music partnerships as value-driving solutions for Visa's clients.

Support Marketing Services revenue targets by creating scalable, repeatable commercial models tied to music platforms.

Develop measurement frameworks that demonstrate clear ROI and business impact for client activations.

Consumer Engagement & Next Gen Relevance:

Design music experiences and activations that drive relevance and preference among Next Gen and Affluent consumers.

Develop strategies that leverage music partnerships to build long-term consumer engagement and brand differentiation.

Ensure music…