Senior Product Marketing Manager

Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.

Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.
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We’re looking for an experienced, curious Product Marketing Lead to help define how we launch and grow our product in the US. This is a senior individual contributor role with a lot of leadership through influence. You’ll be the closest partner to Product and Growth teams on narrative, go‑to‑market, segmentation, and performance. You’ll shape the story, run launches end‑to‑end, and set the standard for how we communicate with customers.

You’ll join a small, ambitious team that values craft, velocity, and genuine collaboration. We test, learn, and iterate quickly — and we use AI heavily to multiply our impact. You’ll have room to drive strategy, roll up your sleeves on execution, and become a defining voice for product marketing in the US.

From day one, Product Marketing is at the table — shaping roadmaps with customer and market insight, defining full‑funnel marketing strategy, and keeping us aligned with long‑term business priorities and product success metrics. This is a high‑ownership role, building something new from the ground up.

This role is based in Miami, Florida.

• Own key US product marketing outcomes for your area — e.g., awareness, engagement, and adoption — with clear, measurable impact.

• Turn company and product strategy into sharp positioning, segmentation, and GTM choices: where we play, who we focus on, and how we win in the US.

• Own the end‑to‑end product story and value prop across key touchpoints so we’re clear, differentiated, and believable.

• Use market and customer insight (quant, qual, competitive) to evolve our value proposition and influence the roadmap.

• Partner with Product and Growth teams on pricing, packaging, and offers where relevant.

• Translate the product story into high‑impact web and landing experiences, working with Growth and Design so our site, landing pages, and in‑product surfaces tell a consistent story.

• Lead messaging and go‑to‑market for major product and feature launches — from strategy and positioning through planning, execution, and post‑launch read‑outs.

• Design integrated GTM plans that connect brand, product, lifecycle, and performance channels.

• Design and run programs across in‑app, email, push, SMS, and emerging channels to drive acquisition, activation, engagement, and retention.

• Partner with Growth on website and landing experiences — you own the story, messaging hierarchy, and marketing assets

• Work closely with Growth so our lifecycle journeys feel coherent, on‑brand, and right for US customers.

• Build a deep understanding of the customer lifecycle, segments, and jobs‑to‑be‑done.

• Turn research, data, and competitive signals into crisp segmentation and clear calls on what we say, build, and test next.

• Track the US consumer fintech landscape and bring those learnings back into the work.

• Define success metrics and guardrails for launches and campaigns.

• Design experiments (A/B, multivariate, holdouts) and own the performance story — what happened, why, and what we do next.

• Act as the connective tissue across Product, Growth, Analytics, Legal/Compliance, and…