System VP​/Chief Marketing Communication​/Brand Officer

Job Description - System VP/Chief Marketing Communication/Brand Officer (28623)

Job Description

System VP/Chief Marketing Communication/Brand Officer - 28623

Description

Job Summary

Serves as the senior health system executive leader responsible for ensuring the alignment and integration of organizational strategic direction across all communications channels to all key stakeholder groups. Influences and helps shape long-term and short-term strategic direction by informing organization of emerging market trends locally, regionally, and nationally. Utilizes consumer insights and market trends to help shape strategic goals, objectives and plans in support of organizational growth and mission objectives.

Creates systemwide vision, strategies, plans and implementation of strategies that support NCHS and network business goals, objectives and strategic plan(s). Drives creative and innovative advertising, digital marketing, public relations, strategic communications that govern brand architecture, reputation, build brand awareness and consumer affinity for the NCHS brand in support of the health system growth plan and mission. Oversees environmental and promotional branding strategies that align to create a consistent branding across all health system and network facilities as well as digital and tangible real estate and other assets.

Provides senior executive leadership oversight of entertainment and influencer marketing strategies designed to advance brand awareness to new audiences in support of brand reputation, philanthropic support, and consumer engagement. Leads enterprise events strategies in partnership with Talent Management & Effectiveness and Administration to ensure exceptional experience, brand loyalty and operational strategies. Provides executive leadership and engages leaders and stakeholders across the system to foster a culture of patient and family centered care and service excellence.

Drives cultural and organizational transformation by developing matrixed interdisciplinary partnerships with patient and family experience, talent management, information technology, foundation, marketing and communications, and other teams and stakeholders across the health system and within the networks.

Job Specific Duties

• Leads marketing, advertising, digital marketing, public relations, and corporate communications short and long-term organizational strategy that supports the vision to grow patient volume and market share, build brand awareness and differentiation, support philanthropy, and optimize internal and external communication.
• Serve as a thought leader and driving force within the organization, inspiring confidence in the future of Marketing and Communications across the Board, Executive Cabinet, and enterprise.
• Serves as a key member of the executive leadership team, helping shape and advance enterprise strategy by identifying opportunities for growth, market expansion, strategic affiliations, service line development and competitive differentiation.
• Translates organizational priorities into measurable marketing and business strategies that advance the Health System's long-term vision.
• Helps shape, influence and align organizational strategy through data driven market and consumer insights. Providing insight into industry trends locally, regionally and nationally.
• Partners with clinical and operational leadership to advance a consumer-centric approach across the Health System. Leverages patient, family and physician insights to identify opportunities to improve awareness, access, engagement, loyalty and the overall patient experience, ensuring marketing strategies support the needs of the communities served.
• Leads the evolution of marketing and communications capabilities through…