Performance Marketing Manager

Job Title: Performance Marketing Manager

Location Requirements: Hybrid, Pembroke Pines, FL

Job Type: Direct Hire

Role Overview:
You will own and optimize paid digital campaigns across Google Ads, paid social, and emerging channels. You’ll manage media budgets, lead campaign execution—either directly or through agency partners—and own attribution, reporting, and performance diagnostics across the funnel. Collaborate closely with Brand Marketing, AI GTM, Sales, and Systems to improve conversion efficiency and build future demand.

Responsibilities:

• Own strategy and execution for Google Ads and paid digital channels (paid social, display, retargeting, native, etc.)
• Allocate and optimize budgets across channels based on performance and strategic priorities; test new channels deliberately to reduce reliance on any single demand source
• Decide when to execute directly versus managing agency partners
• Continuously A/B test and optimize campaigns for CPM, QL, and pipeline velocity
• Use Hub Spot and attribution tools to connect campaign engagement to pipeline, bookings, and revenue
• Partner with Sales to improve funnel visibility and performance to refine targeting and campaigns
• Define, track, and report on pipeline, bookings, and revenue contribution alongside metrics like mCAC, ROAS, funnel conversion rates, and lead quality
• Deliver weekly performance insights, monthly dashboards, and quarterly retrospectives to executive leadership
• Use data to proactively recommend strategy adjustments, spend shifts, or channel mix changes
• Manage spending to ensure alignment with budget targets and explain how spend drives pipeline and revenue
• Set and report on lead generation targets, progress, lead quality, and conversion metrics
• Explore and deploy AI tools for creative optimization, media management, segmentation, and predictive analysis
• Collaborate on priority accounts and campaign coordination with AI GTM, audience development, lifecycle, and outbound programs
• Select, onboard, and manage agency relationships; set benchmarks and evaluate ROI

Required Qualifications:

• 5+ years of experience in digital/performance marketing, ideally in B2B SaaS
• Proven Google Ads expertise with strong familiarity in Hub Spot marketing automation
• Strong grasp of attribution logic and performance reporting
• Ability to drive measurable pipeline and revenue results
• Clear communication skills and a collaborative working style across Brand Marketing, AI GTM, Sales, and operations teams

Equal Employment Opportunity Statement
Gravity IT Resources is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected characteristic. All employment decisions are based on qualifications, merit, and business needs.