Vice President, Marketing - Miami, FL; Onsite

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Full Time Miami, FL, US

Vice President of Marketing – Miami, FL (Onsite)

Management
Miami, FL, US

COMPANY OVERVIEW

An entertainment, marketing & media company, Loud And Live performs at the intersection of music, sports, lifestyle, and content development. Headquartered in Miami, FL, Loud And Live’s success is driven by the company’s passion for creating engaging and technology-embedded experiences for global audiences.

POSITION SUMMARY

The Vice President of Marketing is responsible for leading Loud And Live’s Marketing function across agency clients, live events, and entertainment properties. This role provides strategic leadership across the full marketing ecosystem, including digital media, traditional media, social media, influencer marketing, and measurement and analytics, ensuring marketing operations yield consistency, efficiency, and measurable results and that strategies are aligned to business objectives.

The VP of Marketing is responsible for managing and developing the existing Marketing organization while forecasting future talent and resource requirements based on the needs and seasonal demands of each business unit. The VP will establish consistent processes, workflows, and standards across the Marketing team to improve execution, scalability, and performance.

Working directly with Loud And Live business leaders, this role translates business priorities into integrated marketing strategies and serves as the primary marketing partner to executive leadership on strategic initiatives. The VP of Marketing will also support new business efforts for Agency clients, partnering closely with Business Development, Strategy, Creative, and other internal teams to develop compelling and commercially sound marketing solutions.

A key priority for this role is the continued identification and implementation of AI, automation, and emerging marketing technologies to improve team efficiency, accelerate workflows, enhance decision-making, and create new opportunities for performance improvement.

Operating in a fast-paced environment with multiple simultaneous campaigns, clients, events, and entertainment properties, the VP of Marketing must bring a strategic, commercially minded, and highly operationalized approach to managing people, resources, budgets, priorities, and execution.

AREAS OF RESPONSIBILITY

Process Optimization & Operational Excellence

• Establish and continuously improve standardized Marketing processes across strategy, planning, briefing, execution, optimization, reporting, and post-campaign analysis.
• Create repeatable workflows and operating standards that improve consistency, quality, efficiency, and accountability.
• Develop clear processes for prioritization, ownership, approvals, deadlines, escalation, and communication.
• Establish and operationalize proactive workflows that allow Marketing to engage early in the development of client opportunities, campaigns, and business initiatives.
• Build strong working relationships across the organization to improve communication, execution, and accountability.
• Improve visibility into team capacity, workload, project status, resource requirements, and delivery risks.
• Establish processes that enable the Marketing organization to scale while maintaining quality and performance.
• Partner with Business Development, Strategy, Creative, Finance, and other support functions to improve cross-functional workflows and handoffs.
• Lead, manage, and develop the Marketing organization, including discipline leaders across Digital, Traditional, Social, Influencer, and…