Senior Manager, Consumer Payments Marketing – Affluent & Cross-Border

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Visa will accept applications for this role until at least 10-30-2026

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging, where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world, helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

The Senior Manager, Consumer Payments Marketing – Affluent & Cross-Border serves as the day-to-day business partner to LAC Product & Solutions teams, responsible for pulling through consumer marketing activity in support of product marketing goals across Affluent and Cross-Border/Travel segments. This role translates segment insights, cultural trends, and consumer behaviors into clear marketing strategies and actionable market plans that drive business outcomes.

This role reports to the Senior Director, Consumer Payments Marketing and works closely with Product, Media, Creative, Content, Sponsor ships, Insights & Analytics, and market teams to ensure integrated planning and execution against Visa's highest-value consumer segments. This leader will ensure LAC fully leverages global strategic-segment work—including Infinite, new Travel positioning, and Visa Destinations—by shaping and adapting these platforms for maximum regional impact while driving adoption, engagement, and preference among Affluent and Cross-Border consumers.

• Develop and execute Visa's Affluent consumer marketing strategy across LAC, translating segment insights and global platforms into regionally relevant marketing plans.
• Partner with Product & Solutions as the primary marketing business partner for Affluent products and services, ensuring marketing activity supports product adoption and usage goals.
• Shape and adapt global Affluent platforms (Infinite, premium positioning) for maximum regional impact across LAC markets.
• Develop differentiated experiences, partnerships, and campaigns that drive preference and loyalty among Affluent consumers.
• Lead integrated planning with media, creative, content, and sponsorship partners to ensure Affluent priorities are embedded across campaigns and activations.

• Develop and execute Visa's Cross-Border and travel…