Senior Onboard Revenue Strategist

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This position is on – site in our Royal Caribbean Headquarters 1050

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Royal Caribbean International, Onboard Revenue team has an exciting career opportunity for a full-time Sr. Analyst, Onboard Revenue reporting to the Sr. Manager, Onboard Revenue.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

Position Summary

This role executes and analyzes casino database marketing campaigns designed to maximize profitable bookings, net gaming revenue, conversion, and growth of the marketable guest database. The Senior Analyst performs hands-on audience segmentation, offer assignment, campaign development, testing, quality assurance, reporting, and performance analysis across direct mail, email, web, and app channels.

The role partners with Casino Marketing, Consumer Outreach, Revenue Management, VIP Program Operations, Club Royale, Web, Ecommerce, and other teams to support customer acquisition, increase inbound customer contact, and deliver accurate campaigns at profitable margins. Success is measured through campaign execution, booking and revenue growth, conversion, profitability, digital performance, and actionable insights, and the role reports to the Manager, Casino Database Marketing.

Essential Duties and Responsibilities

• Create and execute casino database marketing campaigns from intake through deployment, including audience selection, segmentation, offer assignment, campaign setup, validation, documentation, and post-launch monitoring.
• Analyze the casino guest database to identify growth opportunities, actionable customer segments, campaign risks, and opportunities to improve bookings, net gaming revenue, conversion, and profitability.
• Segment the casino marketing database and apply approved reinvestment strategies and offer parameters to maximize the profitability of targeted player groups through testing and analysis.
• Build and validate targeted customer lists using approved business rules, eligibility requirements, exclusions, reinvestment parameters, and campaign specifications.
• Prepare campaign files, templates, calendars, specifications, and supporting documentation for direct mail, email, web, app, and other customer contact channels.
• Coordinate campaign deliverables with Marketing, Web, Ecommerce, Consumer Outreach, VIP Services, Revenue Management, and other stakeholders to support accurate and timely launches.
• Support web offer development, testing, and production by validating campaign logic, customer eligibility, offer presentation, booking paths, and expected outcomes.
• Contribute to the casino marketing testing program by proposing tests, preparing test populations, validating execution, analyzing and reporting results, and documenting learnings for incorporation into future casino tactics and channels.
• Perform quality assurance…