Associate Director, Go to Market

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What you’ll be doing ... We’re looking for an energetic, growth-minded leader to join the Value Marketing team as the GTM Associate Director for Straight Talk, Walmart Family Mobile, and Tracfone. Operating with the understanding of each brands’ business needs, the nuances of National Retail, and deep experience of the marketing ecosystem, this individual will be the single DRI (directly responsible individual) for the end-to-end success of annual marketing growth plans and the GTM plans for big rock launches across these brands.

This individual will bridge high-level brand strategy with flawless tactical execution, designing integrated, full-funnel GTM playbooks that drive measurable subscriber acquisition and portfolio growth. The ideal candidate is an exceptionally structured operator who understands the whole marketing ecosystem and the levers to pull in order to meet business and marketing KPIs. This individual is responsible for leading end-to-end (E2E) marketing strategy, execution, and performance to deliver breakthrough brand and product storytelling within each brand and across the portfolio.

This role connects with customers at critical points in their journey using intentional, strategic tactics that drive measurable business impact across the portfolio. This person is critical to translating business impacts into a marketing storyline.

This is a high-impact, highly visible role that requires a strategic thinker with a strong understanding of the prepaid telecommunications landscape. If you are a detail oriented leader with a passion for driving results through collaboration and creative translation of data, we encourage you to apply.

Brand Marketing Strategy:
Set the key pillars for each brand that allows it to stand out in a crowded marketplace, rooted in product truths and competitive advantages.

End-to-End Annual & Campaign Ownership:
Serve as the accountable lead directly responsible for architecting, launching, and optimizing annual GTM growth plans and unique integrated campaign launches with nuanced marketing moments for each brand.

Strategic Brand Growth & Positioning:
Establish core growth pillars and positioning strategies for each portfolio brand, translating macro market trends, competitive shifts, and commercial pressures into clear commercial marketing outcomes.

Full-Funnel Integrated Architecture:
Author high quality overarching, omni-channel high briefs that seamlessly connect brand storytelling, target segment needs and channel nuances with business and marketing KPIs.Cross-Functional Marketing Orchestration:
Direct cross-functional working teams across the Business, Brand, Creative, Media, Local Marketing, Retail, Sponsor ships, Digital, Performance, Product, Sales, and more to translate business objectives into high-impact marketing plans with flawless execution and messaging consistency.

Performance Measurement & Commercial Optimization:
Continuously evaluate real-time campaign performance against business KPIs, utilizing advanced analytics to direct agile channel optimizations and articulate marketing ROI to executive leadership.

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