Hybrid Digital Account Director: Strategy & Growth

Account Director, Digital – Corporate

As an Account Director, Digital, you will be responsible for planning, executing, and optimizing multi-channel marketing campaigns for our clients. With your expertise in digital channels and campaign management, you will drive the success of client campaigns by effectively activating and leveraging various marketing channels. You will collaborate with cross-functional teams to ensure seamless execution and deliver exceptional results that align with client objectives and maximize return on investment (ROI).

Account Director, Digital – Corporate

As an Account Director, Digital, you will be responsible for planning, executing, and optimizing multi-channel marketing campaigns for our clients. With your expertise in digital channels and campaign management, you will drive the success of client campaigns by effectively activating and leveraging various marketing channels. You will collaborate with cross-functional teams to ensure seamless execution and deliver exceptional results that align with client objectives and maximize return on investment (ROI).

This is a hybrid role based in our Miami or Tampa office, with 3 days per week in office.

Here’s What You’ll Be Doing

Digital Strategy & Executive Counsel

• Lead digital strategy across complex corporate reputation, executive visibility and integrated communications programs.
• Serve as senior digital counsel to clients, executives and internal account leadership.
• Build executive visibility and thought leadership programs from the ground up, including positioning, audience strategy, content pillars, tone of voice, platform strategy, editorial frameworks and measurement.
• Define the role digital should play within broader communications programs and ensure strategy ladders up to business and reputation objectives.
• Counsel clients on where executives and brands should participate, which conversations they should own and when they should stay out.
• Lead executive immersion sessions, workshops, strategic planning sessions and senior-level presentations.

• Set the strategic direction for executive and corporate content programs social media, video and emerging platforms.
• Develop differentiated executive positioning that balances company priorities with credible, human and ownable POVs.
• Lead strategic audits, benchmarking and content analyses and translate findings into clear frameworks and testing roadmaps.
• Provide senior editorial oversight across executive content, playbooks, strategies and high-profile deliverables.
• Guide experimentation with new formats, vertical video, creator-led executive content, paid thought leadership and emerging platform opportunities.
• Establish repeatable content frameworks and best practices that can scale across accounts.

• Define measurement frameworks that connect digital performance to communications, reputation and audience objectives.
• Translate performance into senior-level strategic recommendations and program evolution.
• Advise clients on emerging platform behavior, AI-driven discovery and generative engine optimization.

• Partner with senior account leads to connect earned media, executive visibility, corporate social, influencer, paid amplification and content strategy.
• Identify how key corporate narratives can be extended across channels and sustained beyond individual earned moments.
• Provide digital counsel on major announcements, reputational issues, executive positioning and high-visibility moments.
• Lead cross-functional teams across digital, PR, creative, influencer, video and paid media.

• Serve as a senior strategic partner to client leadership…