Manager, Marketing Communications, LAC
Listed on 2026-10-22
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Marketing / Advertising / PR
Brand Ambassadors & Brand Management, Marketing Communications, Marketing Management, Marketing Strategy
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. The Manager, Marketing Communications is responsible for supporting the development and execution of integrated communication strategies that strengthen brand awareness, engagement, and relevance with consumers.
This role manages marketing communications initiatives across multiple channels, partnering closely with cross-functional teams, agencies, and other stakeholders to bring brand strategies and campaigns to life. The Manager oversees a broad portfolio of communications initiatives, including brand-building campaigns, product launches, promotional initiatives, social media, and licensing partnerships. The role provides regional coordination and guidance to local markets, helping them adapt plans to their consumers and business needs while protecting Burger King’s brand standards.
A key responsibility is managing the regional licensing calendar and supporting the effective planning and activation of partnerships negotiated globally, regionally, or locally. The role also provides strategic guidance and follow-up on social media across LAC markets, helping teams deliver against their digital strategies and identify culturally relevant opportunities. Success requires strong organization, creative judgment, and the ability to lead and influence stakeholders across markets and functions, including franchisees.
The ideal candidate brings a strong understanding of Latin American consumers and culture, and consistently contributes new ideas and market perspectives to the region. RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.
Brand & Communications Strategy
Support the development and execution of integrated, 360° marketing communication plans aligned with broader brand and business objectives. Translate brand strategies into clear consumer-facing communications across digital, social media, television, influencer, and other relevant channels. Manage communications supporting product launches, promotional initiatives, and broader brand-building campaigns. Partner with Marketing and cross-functional teams to ensure communication plans effectively address consumer, business, and market needs.
Ensure licensing and social media initiatives strengthen Burger King’s brand positioning and remain consistent with brand identity, tone of voice, and communication standards. Support other integrated marketing communications initiatives as needed.
Leadership Lead the planning and management of the Burger King licensing…
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