Manager, ECommerce Marketing & CRO

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Requisition : 21771

Remote Work Available: Yes

Job Title: Manager, eComm Marketing & CRO (Conversion Rate Optimzation)

Business Unit: Digital Marketing

Location: East Coast Required(1 opening)

Reports To: Senior Manager, eComm Marketing, CRO (Conversion Rate Optimzation)

The Manager leads eCommerce merchandising across the Trulieve website and mobile app, using customer behavior, category, assortment, inventory, promotional, and performance data to improve how customers discover and shop products. This role translates insights into digital merchandising and conversion opportunities, optimizes key entry points and landing pages, and leads a team of eCommerce Merchandising Specialists and Coordinators

• Lead eCommerce merchandising across the website and mobile app, using category, assortment, inventory, promotional, and customer shopping data to determine how products are organized, prioritized, promoted, and discovered in the digital store.
• Use GA4 and digital analytics to understand how traffic enters and shops the website, optimizing key landing and entry pages as "mini stores" with relevant products, categories, promotions, and clear paths to shop.
• Identify and prioritize opportunities across product discovery, browse, search, cart, and checkout that make it easier for customers to find products, build their basket, and complete an order across the website and mobile app.
• Turn customer and business performance insights into merchandising actions across promotions, content, product placement, and customer experience in partnership with Web Content, Merchandising, CDP, Creative, and Retail Marketing.
• Direct digital store presentation and product discovery, including product ranking, categories and collections, promotional placement, onsite search, and navigation, aligned to state assortment, inventory, and promotional priorities.
• Establish and monitor digital store KPIs across traffic, conversion, revenue, basket, product, search, and customer engagement to identify performance trends, growth opportunities, and recommended actions for leadership.
• Lead and develop the eCommerce Merchandising team, setting priorities, operating standards, and quality controls to ensure pricing, promotions, product information, and digital merchandising are accurate, timely, and compliant.

• Preferred:
  Bachelor's degree in Marketing, eCommerce, Business, Analytics, or a related field (or equivalent experience).
• Required:
  
  Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics, including 2+ years leading people or leading work through others.
• Required:
  
  Hands-on experience with web analytics (GA4 or similar), A/B testing frameworks, and customer journey analysis across web and mobile app.
• Required:
  
  Familiarity with eCommerce and…