Director of Multifamily Marketing

The Director of Multifamily Marketing leads portfolio marketing for HTG Management’s more than 5,500 apartment homes across Florida, including affordable (LIHTC, HUD and other regulated affordable programs) and workforce housing communities. This role develops and executes marketing strategies that generate qualified demand, accelerate lease ups, support stabilized occupancy of at least 98%, and strengthen the company’s reputation while using marketing dollars effectively to support net operating income.

Reporting to the Executive Vice President of Property Management, the Director owns portfolio marketing strategy, budgets, campaigns, digital channels, community branding, and reputation management. The Director partners with Centralized Leasing and Property Operations to convert marketing demand into signed leases and identify where the prospect experience needs improvement.

This is a hands on leadership role for someone who can set strategy, manage vendors, and deliver campaigns. Success requires a strong understanding of the different marketing needs of LIHTC, HUD, Workforce, and other regulated affordable communities.

Candidates must reside in Florida and be willing to travel as needed.

• Develop annual portfolio and community marketing plans with defined audiences, positioning, campaign calendars, budgets, and measurable lead, conversion, and cost per lease goals.
• Own the annual marketing budget, monitor expenses and commitments by community and channel, and reallocate approved resources based on leasing results, market conditions, and community needs.
• Review occupancy trends, upcoming availability, notice exposure, and leasing performance with Operations. Prioritize communities below or at risk of falling below 98% stabilized occupancy and implement corrective marketing plans with owners, deadlines, and weekly follow up.
• Present a monthly executive dashboard that explains performance, budget variances, risks, recommended actions, and the expected effect on leasing and occupancy.
• Evaluate ILS contracts, agencies, advertising platforms, and other marketing vendors. Negotiate terms within delegated authority, track renewal dates, and hold partners accountable for service, reporting, and results.

• Lead marketing plans for new construction, renovations, and repositioning, from market research and initial branding through stabilization.
• Launch preleasing campaigns well ahead of anticipated Temporary Certificate of Occupancy (TCO) dates. Coordinate interest lists, approved waitlist communications, outreach, websites, listings, signage, photography, and virtual tours with Development, Compliance, and Operations.
• Track weekly leasing pace against approved absorption schedules and pro forma assumptions. Anticipate changes in delivery dates and recommend adjustments to campaigns, outreach, spending, and approved concessions.
• Establish launch checklists, accountable owners, and readiness deadlines; transition acquired communities into HTG’s marketing platforms and brand standards.

• Partner with Compliance to develop, implement, update, and document applicable Affeate Fair Housing Marketing Plans (AFHMP) and marketing obligations under Land Use Restriction Agreements (LURA) and other program requirements.
• Execute targeted outreach to populations identified as least likely to apply under approved plans. Maintain outreach records, advertising samples, partner contacts, and campaign evidence to support monitoring and audits.
• Build productive referral relationships with Public Housing Authorities, employers, social service providers, and community organizations to expand access to housing opportunities.
• Ensure marketing materials accurately communicate approved rents, eligibility information, availability, and application procedures.
• Coordinate review of Fair Housing content, Equal Housing Opportunity identification, accessibility, and applicable language access requirements with Compliance.
• Conduct recurring competitor and market reviews covering rents, concessions, availability, amenities, resident experience, and digital presence; translate findings into clear community positioning and marketing actions.
• Recommend pricing and concession strategies to Operations and Asset Management within applicable rent restrictions and approval procedures; support approved renewal, referral, and resident retention campaigns.