Senior Market Researcher

About The Company

At Scribd Inc. (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products:
Everand, Scribd, Slideshare, and Fable.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in‑person moments to build collaboration, culture, and connection.

For this reason, occasional in‑person attendance is required for all Scribd Inc. employees, regardless of their location.

So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long‑term goals. At Scribd Inc., we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT‑ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to.

Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, achieve Results within their job responsibilities, contribute Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude.

We are seeking an experienced Senior Market Researcher to provide deep insights into our brand’s position within the market, identify opportunities for growth, and understand the evolving needs of our target audience. This candidate will play a key role in shaping our brand strategy by providing data‑backed recommendations across the organization. Your insights will guide strategic decisions across marketing campaigns, product development, and brand positioning.

• Design and execute brand health tracking studies to monitor brand performance over time.
• Conduct audience research to identify target demographics, preferences, behaviors, and emerging trends.
• Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats.
• Collaborate with cross‑functional teams to translate insights into actionable strategies for brand growth.
• Develop and maintain research methodologies, including surveys, focus groups, interviews, and data analysis techniques.
• Present findings and recommendations to senior management and stakeholders in a clear, compelling manner.
• Stay abreast of industry trends and advancements in market research tools and methodologies.

• Quantitative Methods:
  Solid background in conducting quantitative research including surveys (e.g., Conjoint, Max Diff), structured interviews, and usage data analysis. This includes developing hypotheses, operationalizing variables, sampling, and applying appropriate statistical methods to analyze data (e.g., statistical significance, weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis).
• Qualitative Methods:
  Experienced in qualitative research techniques such as focus groups, in‑depth interviews, ethnographic studies, and content analysis. The ability to interpret open‑ended data into actionable insights is crucial.
• Secondary Research:
  Skilled in performing literature reviews, industry reports analysis, and competitor benchmarking using databases like Statista, IBISWorld, or similar.
• SEO and Social Listening Tools:
  Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and social listening platforms (e.g., Brandwatch, Mention) to understand audience behavior online and gauge brand sentiment.

• Competitive Analysis:
  Ability to conduct comprehensive…