Area Sales Manager - Southeast

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TAG Heuer:
The Swiss Avant‑Garde watchmaker since 1860. Avant‑garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool, free‑minded spirit to think ahead. TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, confident people who are connected to the future.

A TAG Heuer Area Sales Manager is responsible for the development of the North America wholesale business by building long‑term relationships with retailers and key partners. The Area Sales Manager will be responsible for increasing market share, driving merchandising excellence and improving assortment potential with a focus on sell‑out achievement to reach sell‑in objectives.

• Develop and implement a plan to achieve sales targets (sell‑in and sell‑out).
• Stay connected to the competitive landscape, market trends, and broader economy to find opportunities and threats and propose new projects.
• Review and optimize brand distribution and recommend account or POS openings and closures (FRS/B&M).
• Track and analyze business performance (sales by door, product collection, turnover, market share, month of inventory, ratio sell‑out/sell‑in) and adjust sales and marketing actions accordingly.
• Ensure compliance with retailer use of Warranty Activation System (WAS). Objective of 100% completion rate for all watch products sold.
• Collect and share internally the feedback from retailers, consumers, and competitors with regards to sales, products, and marketing activity.

• Build strong relationships with customers at all levels – owners, general managers, store managers, and retail staff to drive sell‑out in all doors.
• Lead commercial negotiations to define sell‑out/sell‑in objectives with the customer and negotiate space, location, and investments.
• Regularly visit points of sale to keep TAG Heuer top of mind and provide support and outstanding customer service.
• Ensure smooth and efficient cash collection, in collaboration with the finance team.
• Implement, track, report on, and reconcile impactful incentive programs for sales associates.
• Implement commercial policies of TAG Heuer and ensure that all activities are compliant with local regulations and corporate standards.

• Implement an outstanding co‑op marketing plan with each retailer/distributor, in partnership with the marketing teams and in line with the brand strategy and guidelines.
• Identify and propose opportunities for events, window/shop animations or advertising to promote the brand awareness and drive consumers to the POS.
• Ensure online brand presence is consistent and meets e‑corner criteria.

• Ensure optimal and efficient brand expression at the POS by supporting customers in implementing merchandising plan‑o‑grams, windows, displays, trade accessories, furniture, catalogues, etc.
• Regularly check the state of POS material and fix/replace as needed to maintain brand environment consistent with merchandising standards including the use of all proper functioning elements (lights, digital devices, display pieces, current visual assets).
• Identify and secure opportunities to improve space and visual presentation in the store.
• Identify CAPEX project opportunities and work cross functionally for implementation and execution.
• Update and fill reports in SALES FORCE with pictures and comments after each visit.

• Consult with each retailer to define product assortments based on store trends, customer base, commercial objectives, and brand strategy.
• Implement an efficient order/replenishment process with each customer.
• Regularly assess stock situation at POS to ensure inventory requirements are met (no overstock, availability of bestsellers, etc.).
• Propose solutions to address identified risks and issues (aging inventory, slow movers, overstock).
• Lead all aspects of and supervise retailer stock with current brand product assortment, aligning inventory levels to sell‑out performance and stock rotation goals. Sell‑in,…