Field Sales Manager

What You'll Get

• Benefits – Awesome family‑friendly coverage for medical, dental, vision, and parental leave
• Time off – Approx 33 days off in your first year (combo of vacation, holidays and personal days)
• Retirement – Up to 4% match on 401(k) plan
• BEER & Schwag – Four free cases Lagunitas beverages a month & 50% off food and merchandise
• Gym Membership – Up to $50 monthly reimbursement to help keep that beer belly in check
• Pet Insurance – Keep your dogs and cats covered!
• Wheels – Eligible for Wheels automobile reimbursement program
• It’s Friday, Ya’ll – Get paid every other Friday, starting at: $57,

To support local markets by engaging in sales and relationship building with existing and potential accounts. The FSM focuses on growing our volume and distribution to meet sales goals while portraying the Lagunitas brand and culture.

• Determine weekly sales route utilizing Company’s CRM tool, visiting an average of 50‑55 retail stops per week.
• Study the Lagunitas Step Sales Call guidelines and actuate on every retail sales call.
• Introduce accounts to our existing and new Lagunitas brands, packages, and draught.
• Deliver the target volumes and distribution goals as stated in the specific region plan and documented through our CRM applications.
• Adhere to set dollar budgets and all company policies as set by management.
• Implement activity plan for each key distributor ensuring clear and measurable objectives to deliver the distribution and ROS targets.
• Build and sustain quality relationships with the key distribution and decision makers in the retail accounts to enhance our sales capabilities and drivers.
• Execute all marketing programs within retail accounts.
• Manage chain execution (distribution, promotions, programming) with assigned accounts.
• Place POS items in retail accounts as directed.
• Work closely with DBM on designing and scheduling the Distributor/Market presentations; present material as needed.
• Audit accounts for pricing surveys using Company software to document price points on the shelf for portfolio.
• Identify and establish new relationships with target accounts through persuasive and effective selling techniques.
• Communicate daily with management team to ensure issues are resolved in a timely basis.
• Continuously improve your sales capabilities and skillsets.
• Improve the Sales Matrix Scorecards on an annual basis.
• Other duties as assigned.

• Minimum of 3 years’ experience in a sales environment;
  Minimum of 2 years’ experience working in beer sales or beer distribution desired.
• Thrives in a fast‑paced environment; willing to work flexible schedule, including weekends, evenings, holidays, overtime.
• Excellent communication skills, both verbal and written.
• Must be at least 21 years of age.

• Reports directly to the Market Manager.
• Will have frequent contact with field and chain sales teams.

• May be required to work long or unpredictable hours; must be available nights and weekends.
• Required to lift 35 lb. cases, and 165 lb. kegs and various point‑of‑sales boxes on a periodic basis.
• Required to have a valid driver’s license with acceptable driving history.
• Ability to use a computer keyboard and calculator.

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.

Industry Sectors:
Beer – Sales/Marketing

Location:

Miami, FL