Senior Revenue Marketing Manager, Supply Chain

Job Description

We’re looking for an innovative Senior Revenue Marketing Manager for our Supply Chain business unit who thrives in a fast-paced SaaS environment and knows how to translate strategy into measurable, repeatable pipeline impact. An ideal candidate is a creative self-starter who is not afraid to be scrappy and hands‑on, and who can build long‑term campaign programs from scratch with revenue accountability.

This role owns both demand generation and Account‑Based GTM (ABX / ABM) execution across a key product line in a multi‑product Supply Chain business unit. You’ll work closely with Sales, BDRs, and Partner Channel to accelerate engagement among ICP accounts, increase meeting creation, and influence pipeline and revenue outcomes.

If you’re energized by moving fast, building out-of‑the‑box creative campaign programs, experimenting, measuring everything, and partnering tightly with Sales, this role will fit you well.

• Build and execute long‑term, strategic and creative integrated demand programs that raise ICP engagement, meeting creation, and opportunity progression.
• Run full‑funnel ABM / ABX multi‑product Supply Chain GTM motions across targeted account segments including paid media, content, email, events, and outbound support.
• Develop activation plans for Tier 1 / 2 / 3 accounts with clear goals by stage (engagement → meetings → SAO → pipeline). Partner with Sales and BDRs on account selection, signal interpretation, and meeting readiness criteria.

• Own pipeline creation targets and influence goals aligned to quarterly and annual revenue objectives.
• Track and optimize conversion pathways across channels: digital advertising, paid / organic content, events, campaigns, and outbound orchestration.
• Build forecasts, pacing models, and performance readouts for leadership.

• Create multi‑channel Supply Chain campaigns supporting product lines, use cases, and vertical segments.
• Manage budgets across ABM, paid media, content syndication, and events with a focus on efficiency and ROI.
• Partner with Product team, SMEs, and Sr Content Strategist to translate messaging into campaigns that engage, resonate, and convert ICPs into pipeline.

Work with Marketing Operations group to leverage ABM and marketing automation platforms, CRM, and analytics tools to track engagement progression and campaign performance.

Maintain dashboards that show account movement, influence, pipeline contribution, and velocity.

Identify insights and turn them into actionable program adjustments.

Work closely with Sales, BDR, Customer Success, and Product teams to maintain a unified revenue approach.

Support Sales Accepted Meeting (SAM) workflows, opportunity quality alignment, and post‑meeting progression.

Participate in regular GTM planning, campaign prioritization, and lead‑management processes.

• 4-5+ years of experience in B2B SaaS demand generation or revenue marketing roles.

Proven experience executing Account‑Based GTM / ABM programs with measurable pipeline impact.

Self‑starter with strong understanding of SaaS funnels, meeting conversion benchmarks, and pipeline math.

Experience with ABM platforms (, 6

Sense, Demand Base), and marketing automation (Hub Spot / Marketo), CRM (Salesforce).

Comfortable operating in a fast‑paced, iterative environment where speed and adaptability matter.

Strong analytical skills with the ability to translate data into insights and recommendations.

Excellent cross‑functional communication and stakeholder management.

Experience in the supply chain, logistics, manufacturing, or ERP ecosystems.

Familiarity with multi‑product GTM motions and enterprise buying groups.

Aspiration for leadership as well as managing Marketing / BDR teams

Increased qualified meetings and pipeline aligned to ICP priorities.

Strong account engagement progression reflected in multi‑channel activity.

Improved efficiency across paid channels and campaigns to back into pipeline goals.

Clear, actionable reporting that Sales and Leadership rely on for…