GTM Lead

Rifa AI is building the AI agents platform for contact centers in regulated industries.

Rifa AI is building the AI agents platform for contact centers in regulated industries.

Enterprises in these industries want AI agents handling their customer operations and mostly can't deploy them. It's not a model problem. Horizontal platforms lack governance, release processes, and change management, and in a domain where every call can be reviewed by a regulator, that's disqualifying. Building an AI agent has never been easier. Deploying one an enterprise can trust has never been harder.

That harder problem is the one we work on.

Our platform turns a company's written procedures into AI agents: voicebots that hold real-time conversations, take actions in the client's CRM, and stay within the limits the client has set. Every release is gated by an automated testing suite, and every conversation feeds a post-analysis platform. We're live in production today, handling debt collection calls for US financial services clients.

The engineering convictions behind it: evaluation methodology, not model capability, is the bottleneck. Every rule and decision trace becomes part of a company's context graph. Observability goes beyond logging. And our Agent Studio lets engineers, non-engineers, and auditors collaborate to build and improve AI agents with the right guardrails to achieve the expected business outcomes.

Rifa was founded by Sameer Fulzele (IIT Bombay). We're a small team of exceptionally capable, passionate engineers with paying enterprise clients and growing revenue, backed by Seaborne Capital, a founder-first firm of exceptional industry operators that works closely with its founders, and by angel investors who are veterans of enterprise software and operators in the accounts receivable industry.

Sales at Rifa is founder-led today. As GTM Lead, you take that motion and turn it into a machine: you'll own the pipeline, close enterprise deals yourself, and build the playbook that the sales team we hire after you will run. You'll report to and work directly with the founder on every strategic decision about how Rifa goes to market.

• Carry the number. You own pipeline and closed revenue for the first non-founder sales motion nder-led deals won us paying enterprise clients; your job is to make that repeatable without the founder in every room.
• Sell to the people who can say no. An operations leader wants the agent. A compliance officer decides whether it ships. You'll run both conversations, and you'll get good at the third one: the vendor security review that determines how fast a signed deal becomes a live deployment.
• Write the playbook as you go. Which accounts are worth a call, which objections keep recurring, what evidence moves a pilot into production. The sellers we hire after you will run what you wrote, so write it down as you learn it.
• Scope pilots that convert. Work with agent engineers to define a pilot on the client's own call volume, with success criteria a compliance team will actually sign off on. A pilot nobody can measure is a pilot that never closes.
• Feed the market back into the product. You'll hear the same three objections before anyone else does. Bring them to the founder and to engineering while they're still cheap to fix.
• Sell the way our product works. We build agents that do real work. A seller doing account research and follow-up by hand is a poor advert for that, so automate the low-value half of your week and spend it on customers instead.

• Six to eight years selling enterprise software, closing six- and seven-figure ACV deals you sourced yourself rather than inherited.
• Experience selling to a regulated buyer, in financial…