Regional GTM Director, LatAM

Why work at Higgsfield AI?

Higgsfield AI is the fastest-scaling generative AI company in history, hitting $500M in annual revenue run rate, 25M+ users worldwide, 6M+ generations per day, and powering 390 Fortune 500 brands.

We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.

Higgsfield AI is seeking a GTM Director – Latin America (LATAM) to lead our commercial growth across the Latin American market.

This is a senior individual contributor role responsible for driving enterprise sales, developing strategic customer relationships, and accelerating Higgsfield's expansion throughout Latin America. You will partner closely with cross-functional teams to introduce the world's leading organizations to the future of AI-powered creative technology.

The ideal candidate has a successful track record selling enterprise software into sophisticated organizations, understands complex buying environments, and is excited to help define the commercial strategy for one of the fastest-growing AI companies in the world.

This position is based in Latin America.

• Own the LATAM territory and achieve aggressive revenue targets.

• Develop and execute strategic account plans across enterprise customers.

• Manage full sales cycles from prospecting through negotiation and close.

• Maintain accurate forecasting and pipeline management.

• Develop trusted partnerships with executive stakeholders across enterprise organizations.

• Lead strategic customer conversations around AI transformation, creative workflows, and business value.

• Represent Higgsfield at industry events, executive meetings, and customer engagements.

• Collaborate closely with Marketing, Product, Customer Success, Solutions Engineering, and Legal throughout the customer lifecycle.

• Provide customer insights that influence product development and go-to-market initiatives.

• Support customer expansion and long-term account success.

• Build Higgsfield's reputation across the Latin American AI, media, advertising, and enterprise technology ecosystem.

• Develop relationships with key industry partners, agencies, channel partners, and strategic influencers across the region.

• Serve as the voice of the LATAM market internally.

• 8-12 years of enterprise SaaS, AI, cloud, Mar Tech, AdTech, or related technology sales experience.

• Demonstrated success exceeding enterprise revenue targets across Latin America.

• Experience selling to large enterprise organizations with complex procurement and legal processes.

• Strong executive communication, presentation, and negotiation skills.

• Deep understanding of the Latin American enterprise market, including regional business practices and buying dynamics.

• Ability to develop multi-country territory strategies and execute independently.

• Strong collaboration across globally distributed teams.

• Excellent written and verbal communication skills in English and Spanish
  . Portuguese proficiency is strongly preferred.

• Experience selling AI, generative AI, creative technology, marketing technology, advertising technology, or media platforms.

• Existing relationships with enterprise organizations, agencies, media companies, or strategic partners across Latin America.

• Experience at a high-growth venture-backed startup.

• Familiarity with PLG and enterprise sales models.

• Experience using Salesforce, Hub Spot, or similar CRM platforms.

• Must be able to travel.

Compensation & Benefits:

• We offer a competitive and thoughtfully structured compensation package designed to align with impact, experience, and long-term growth.

• United States Base Salary: The anticipated salary range for this role is $150,000 - $220,000
  , depending on experience, skills, scope, and location.

• Lat Am Countries Salary: Determined by country.

• Equity: In addition to cash compensation, employees are eligible to participate in the company's stock option program and share in Higgsfield AI's long-term growth.

• Benefits: We offer a comprehensive benefits package designed to support employees professionally and personally, including medical, dental, and vision insurance, a competitive 401(k) retirement plan with company matching, and additional benefits and perks.

• The opportunity to work on…