Regional Key Account Manager - FL

Job Description :

About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other.

Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more. About the Function Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About this role

The Regional Account Manager is responsible for leading the strategic development, selling, and execution of Diageo’s Spirits portfolio across assigned regional and national grocery customers. This role is pivotal in delivering commercial growth through strategic planning, customer programming, cross-functional collaboration, and flawless in-market execution.

You will serve as the key point of contact between the customer, Diageo’s internal teams, and distributor partners—developing customized joint business plans, driving programming and innovation sell-in, and ensuring business objectives are met across volume, revenue, share, and distribution.

Key Responsibilities Commercial Strategy & Customer Planning Develop and execute Annual Operating Plans (AOP) for assigned accounts, aligning Diageo and customer growth goals.

Build and maintain strong customer relationships across buying, merchandising, marketing, operations, and executive teams.

Lead development and sell-in of quarterly programming, assortment reviews, and innovation launches to support the annual plan.

Drive value creation through price mix optimization, promotion, and visibility.

Assess risks and opportunities throughout the year and take corrective actions as needed to achieve goals.

Cross-Functional Leadership Serve as the hub between sales, shopper marketing, category development, eCommerce, insights, and business development teams to deliver holistic customer solutions.

Collaborate with distributor key account personnel and Diageo Chain Development Directors to ensure local market alignment and execution.

Partner with finance to manage and optimize A&P and trade spend—ensuring investments are aligned with customer and brand priorities and deliver strong ROI.Performance Management & Analytics Deliver on key metrics: volume, net revenue, price mix, market share, distribution, and ROI.Track and analyze performance using internal and syndicated data sources (e.g., IRI, Nielsen, Circana).Lead monthly Business Performance Management (BPM) reviews and quarterly business assessments to report progress and guide future planning.

Present results and strategic recommendations to internal stakeholders and senior leadership.

Key Outputs Achievement of volume, revenue, and market share targets

Execution of tailored, customer-specific joint business plans

Effective management of budgets and promotional investment

Flawless execution of innovation launches and programming

Development of robust relationships with key customers and distributor partners

Regular business reviews and cross-functional…