Area VP of Healthcare Growth & Partnerships

Overview

Lead with Purpose. Grow with Strategy.

We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.

What You’ll Do

• Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.

• Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.

• Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.

• Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.

• Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.

• Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.

• Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.

• Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.

• Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

This position requires a Florida Level 2 background screening through the Care Provider Background Screening Clearinghouse. For information regarding the screening process, please visit the Florida Care Provider Background Screening Clearinghouse Education & Awareness website:

About You

Education & Certification

• Bachelor’s degree required (Business, Marketing, or Healthcare preferred).

• Valid driver’s license and automobile liability insurance required.

Experience

• 5+ years of direct sales experience in the healthcare industry, including home health or hospice.

• 2–4 years of sales management experience in a multi-site or multi-territory environment.

• Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.

• Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.

• Home Care Home Base experience preferred.

Skills & Attributes

• Strategic thinker with hands-on execution ability

• Effective team leader with strong coaching and development skills

• Excellent verbal and written communication

• Financial acumen with experience in budgeting and P&L review

• Tech-savvy:
  Intermediate Excel, basic PowerPoint, CRM platforms

• Highly organized with exceptional time and territory management

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay

• 401(k) with Company Match

• Career Advancement Opportunities

• National & Local Recognition Programs

• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance

• Mileage Reimbursement or Fleet Vehicle Program

• Generous Paid Time Off + 7 Paid Holidays

• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)

• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)

• Free Continuing Education Units (CEUs)

• Company-paid Life & Long-Term Disability Insurance

• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Apply now to lead business growth with heart, strategy, and measurable results.

Legalese

• This is a safety-sensitive position

• Employee must meet minimum requirements to be eligible for benefits

• Where applicable, employee must meet state specific requirements

• We are proud to be an EEO employer

• We maintain a drug-free workplace

ReqID:
Category:
Sales and Sales Leadership
Position Type:
Full-Time
Company:
Gentiva Hospice