Commercial Sales Manager

At Bacardi, we are continuously building relationships with exceptional commercial talent who are passionate about hospitality, spirits, sales, and brand building. By joining our talent community, you'll be considered for current and future opportunities across our U.S. Commercial organization. If you have experience in beverage sales, distributor management, account development, or spirits activation, we'd love to hear from you. By joining our talent network, you'll be considered for current and upcoming opportunities across our U.S. markets.

As a Sales Manager, you'll be responsible for driving commercial results and strengthening relationships within key on and off premise accounts, including restaurants, bars, nightclubs, hotels, chains, independent retailers, and or more.

Responsibilities may include:

• Building and strengthening relationships with key customers, accounts, distributors, and industry stakeholders
• Developing and executing customer business plans that drive distribution, visibility, consumer engagement, and sales growth
• Identifying new business opportunities and expanding Bacardi's presence within assigned territories and accounts
• Executing promotional programs, activations, trainings, events, and consumer engagement initiatives
• Collaborating with distributor partners and cross-functional teams to achieve commercial objectives
• Leading account presentations, business reviews, and brand education sessions
• Analyzing sales performance, market trends, and competitive activity to identify growth opportunities
• Managing account investments, promotional budgets, and performance metrics
• Supporting local, regional, and national brand initiatives within the market
• Training and educating customers and account staff on Bacardi brands and portfolio offerings
• Maintaining accurate reporting and tracking of customer activities, account objectives, and business results
• Delivering against sales, distribution, activation, and execution goals while building long-term customer partnerships
• Representing Bacardi at industry events, trade shows, community activations, and key customer engagements
• Staying informed on consumer, hospitality, and beverage alcohol trends to help identify emerging opportunities

• Experience in the beverage alcohol, hospitality, food & beverage, or consumer goods industries
• A proven ability to build and maintain influential customer relationships
• Commercial acumen and a passion for driving sales results
• Experience working with distributors, wholesalers, on-premise accounts, retailers, or hospitality operators
• Strong presentation, influencing, and communication skills
• Experience executing activations, promotions, events, or customer programs
• The ability to analyze business opportunities and develop account growth strategies
• Entrepreneurial thinking and an ownership mindset
• A passion for Bacardi brands, culture, and consumer engagement

Whether your experience comes from behind the bar, managing accounts for a distributor, developing business for a supplier, or leading teams in hospitality, Bacardi offers opportunities to build iconic brands, strengthen customer partnerships, drive commercial growth, and create memorable consumer experiences.

Please note: This is an evergreen talent community posting intended to build our pipeline of future Commercial Sales Manager talent. While an immediate opening may not be available, qualified candidates will be considered for future opportunities as they arise.

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3

Fs:
Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create…