Berry Sales & Logistics Coordinator

Job Title:

Sales and Logistics Assistant Position Type :

Permanent

Job Description
Always Fresh Farms | Plant City, Florida

• Always Fresh Farms is a premier grower, marketer, and shipper of fresh berries and produce, headquartered in Plant City, Florida. Through strong grower partnerships and a global sourcing network, the company delivers high-quality fresh fruit to retail, wholesale, and food service customers throughout North America.
• Our product portfolio is primarily focused on berries — including strawberries, blueberries, raspberries, and blackberries — which represent the core of our year-round programs. By working closely with growers across the United States and the Americas, Always Fresh Farms provides consistent supply, premium quality, and reliable service to our customers.
• Our mission is to deliver exceptional fresh berries and produce through trusted grower relationships, strong category management, and superior customer service.

• Always Fresh Farms is seeking a highly organized and detail-oriented Sales and Logistics Assistant to provide customer service and operational support to the Sales Department. This role plays a critical part in supporting sales representatives, coordinating customer orders, and ensuring smooth day-to-day execution of our fresh berry and produce programs.
• The ideal candidate will have strong communication skills, the ability to manage multiple priorities, and experience working in a fast-paced environment within the fresh produce industry.

• Provide daily administrative and operational support to the sales team.
• Serve as a point of contact for assigned customers, assisting with order updates, product information, and general inquiries.
• Process customer orders accurately and efficiently.
• Perform data entry, order tracking, and shipment tracing to ensure timely delivery of fresh berries and produce shipments.
• Facilitate communication between the sales department, customers, vendors, and logistics providers.
• Maintain and update customer account information within internal systems.
• Collaborate with sales representatives to provide pricing and product availability based on customer specifications and market conditions.
• Schedule produce pick-up and delivery appointments with growers, packing facilities, transportation companies, and customers.
• Assist with coordinating the movement of fresh berry shipments including strawberries, blueberries, raspberries, and blackberries.
• Investigate customer inquiries, shipment discrepancies, or service concerns and resolve or escalate issues as needed.
• Maintain communication with the Accounting department and assist with account reconciliation when necessary.
• Support the development of sales reporting, KPI tracking, and performance metrics for internal analysis and customer reporting.
• Assist with preparation for customer presentations, site visits, and produce industry trade shows.
• Manage monthly contracted carrier rates and support cost-effective freight planning.
• Build and optimize outbound loads to improve freight efficiency while maintaining on-time delivery.
• Review sales orders, ship dates, and delivery locations to identify opportunities for load consolidation and more efficient routing.
• Analyze inventory across warehouse and cooler locations to determine the most efficient shipping point for customer orders.
• Monitor daily freight cost per case and adjust load planning, carrier selection, or shipping location as needed.
• Coordinate with sales, operations, warehouses, and carriers to ensure orders are shipped accurately, efficiently, and on time.
• Track carrier performance and identify opportunities to improve freight cost, load utilization, and service levels.

• Minimum of 2 to 3 years of work-related experience in sales or sales support.
• Bachelor’s degree in Agriculture Communications, Marketing or related field, or equivalent work experience.
• Proven experience in fresh produce sales or account management preferred.
• Knowledge of berry markets (strawberries, blueberries, raspberries, blackberries) strongly preferred.
• Strong understanding of produce supply chains, pricing strategies, and logistics.
• Excellent communication and relationship-building skills.
• Highly organized with strong attention to detail.
• Ability to thrive in a fast-paced produce sales environment.
• Proficiency with Microsoft Office (Outlook, Excel, Word, PowerPoint).