Regional Sales Manager; TX,NM,OK,AR&LA)

Staff Full Time Dallas, TX, US

2 days ago Requisition

The Regional Sales Manager (RSM) drives profitable food service sales growth across Texas (TX), New Mexico (NM), Oklahoma (OK), Arkansas (AR), and Louisiana (LA). The RSM proactively identifies, prioritizes, directly calls on, and develops high-value accounts across K-12, colleges and universities, healthcare, regional restaurant chains, and other commercial and noncommercial channels. The role owns strategic customer relationships, develops new business, protects and expands existing accounts, and works with distributors to secure product listings and stocking.

Independent broker management supports, but does not replace, direct account development. The RSM reports to the Vice President of Sales and Marketing.

Territory:
Texas, New Mexico, Oklahoma, Arkansas, and Louisiana. Preferred candidate location:
Texas.

• Own and execute a regional sales strategy and territory business plan, including revenue, volume, margin, distribution, and new-account objectives.
• Identify, prioritize, personally call on, and develop strategic accounts in each assigned state; maintain direct relationships with key decision-makers rather than relying solely on brokers.
• Pursue opportunities across all food service channels, particularly K-12, colleges/universities, healthcare, regional restaurant chains, and other institutional and commercial accounts.
• Develop and maintain prioritized target lists in each state covering the top 25 K-12 accounts, top 25 noncommercial accounts, and top five regional restaurant chains. Focus detailed account plans, direct calling efforts, and resources on the highest-value opportunities; the lists are prospecting and prioritization tools, not a requirement to actively manage every listed account.
• Call on regional distributors and collaborate with their sales, purchasing, and category teams to secure product authorizations, listings, stocking, placement, and ongoing movement.
• Lead broker relationships by establishing clear account priorities, activity expectations, joint calls, performance reviews, and follow-up accountability.
• Prospect and qualify new business, develop sales presentations and proposals, conduct product demonstrations, negotiate terms within approved guidelines, and close opportunities.
• Prepare accurate sales forecasts, territory and key-account plans, opportunity pipelines, and regional budgets; monitor pricing, margins, profitability, and performance against goals. Identify at-risk or declining accounts, execute retention and recovery plans, and expand product penetration and share of wallet with existing customers.
• Maintain timely, complete CRM records of customer calls, contacts, opportunities, next steps, projected close dates, and account activity; submit required call reports and business updates.
• Provide prompt, professional, and proactive internal and external communication, including follow-up on customer inquiries, proposals, service issues, and commitments.
• Partner with customer service, supply chain, operations, finance, marketing, and product teams to resolve product availability, quality, pricing, and customer concerns.
• Present regional performance, market trends, competitive intelligence, risks, and corrective action plans to sales leadership; participate in regular business reviews.
• Represent the company at customer meetings, food shows, conferences, distributor events, and industry functions; plan travel strategically to maximize selling time and territory coverage.
• Perform other related duties as assigned consistent with the position.

Sales leadership will establish numerical targets, CRM reporting cadence, and scorecard thresholds for the assigned territory. Performance will be evaluated using measures such as:

• Achievement of assigned revenue, gross-margin, volume, and new-business targets.
• Development and maintenance of prioritized target lists (top 25 K-12 accounts, top 25 noncommercial accounts, and top five regional chains per state), with detailed plans and outreach focused on the highest-value opportunities.
• Documented direct customer and distributor calls, timely CRM updates, opportunity progression, and accurate sales forecasting.
• New product authorizations, distributor stocking wins, new account openings, retention of existing business, recovery of declining or lost sales, and expanded product penetration within current…