European Markets- Senior Sales Manager

As the European Markets Manager at CAS Auto GmbH, you will lead the development and execution of sales strategies across European markets, with a primary focus on the General Motors (GM) distribution initiative with responsibility extending to non-GM brands.

This role is responsible for driving market expansion, establishing and meeting sales targets and KPIs, and overseeing a team of three sales professionals to ensure achievement of commercial objectives. The ideal candidate is a strategic, results-driven leader with strong automotive industry experience, commercial acumen, and a proven ability to develop high-performing teams.

Duties and Responsibilities:

Job Summary:

As the European Markets Manager at CAS Auto GmbH, you will lead the development and execution of sales strategies across European markets, with a primary focus on the General Motors (GM) distribution initiative with responsibility extending to non-GM brands.

This role is responsible for driving market expansion, establishing and meeting sales targets and KPIs, and overseeing a team of three sales professionals to ensure achievement of commercial objectives. The ideal candidate is a strategic, results-driven leader with strong automotive industry experience, commercial acumen, and a proven ability to develop high-performing teams.

Duties and Responsibilities:

• Develop and execute European sales strategies aligned with company objectives and growth targets.
• Identify market opportunities, analyze industry trends, and develop strategies to expand the dealer distribution network.
• Establish regional sales objectives and action plans to drive revenue growth and market penetration.
• Evaluate market performance and adjust strategies to maximize results.

• Lead, coach, and manage a team of three sales professionals across European markets.
• Establish clear sales targets, KPIs, and performance expectations for each team member.
• Monitor inventory, sales pipelines, forecasts, and individual performance against established objectives.
• Conduct regular performance reviews, identify areas for improvement, and implement corrective action plans.
• Foster a results-driven culture focused on accountability, collaboration, and continuous improvement.
• Drive achievement of vehicle sales, revenue, and payment collection targets.

• Oversee dealer acquisition, onboarding, and network expansion across European territories.
• Support strategic dealer negotiations and maintain relationships with key commercial partners.
• Monitor dealer performance, engagement, and retention to ensure sustainable growth.

• Collaborate with logistics, finance, and operations to align sales strategies with inventory and distribution capabilities.
• Provide senior leadership with regular updates on sales performance, KPIs, market trends, and growth opportunities.
• Identify operational challenges and implement solutions to improve commercial performance.

• Minimum of 7–10 years of sales experience, preferably within the automotive industry or vehicle distribution.
• At least 3 years of experience leading sales teams or managing regional markets preferred.
• Proven ability to develop sales strategies, establish KPIs, and consistently achieve revenue targets.
• Strong understanding of European automotive markets, dealership networks, and distribution models.
• Experience with sales forecasting, performance management, and market expansion.
• Excellent leadership, negotiation, analytical, and relationship-building skills.
• Strong business acumen with the ability to translate strategic objectives into measurable results.
• Proficiency in English required; additional European languages preferred.
• Willingness to travel throughout Europe as needed.