Digital Content Designer

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Overview of the Company

United Wheels Inc. (“UWI”) is an international, privately held business, with affiliated companies and operations in Asia, the Americas and around the world. UWI is a world leader in the design, manufacture and international distribution of bicycles, e-bikes, and rideable toys, manufacturing more than 6 million bicycles and e-Bikes each year. In additional to cycling, UWI is at the forefront of materials science though Allite Inc.

and its affiliated companies, which utilizes its proprietary magnesium alloys across numerous industries (e.g., sporting goods, robotics, electronics, aerospace, etc.).

UWI owns and operates several bicycle-related subsidiaries. These subsidiaries include:

• Huffy Corp. (), the iconic bicycling company based in Dayton, Ohio, with more than 125+ years of bicycling history.
• Buzz Bicycles (https//)
• Batch Outdoors Inc. ()
• Niner Brands International Inc. ()
• VAAST Bicycles, (a division of Allite Inc.) ()

Summary

The eCommerce Content Designer is responsible for developing and optimizing digital product content across various Retail and Marketplace websites to enhance online sales, user experience, and brand visibility. This role involves designing engaging and interactive product pages, writing compelling product descriptions, and ensuring all content aligns with SEO and branding best practices. The ideal candidate will collaborate with cross-functional teams including Marketing, Design, Product Development, and Sales to create visually compelling and informative eCommerce content that drives conversions and brand engagement.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Design and manage content for multiple eCommerce platforms, ensuring accuracy, consistency, and optimization for user experience and conversion.
• Develop visually engaging and interactive digital product pages, including enhanced content (A+ Content, rich media, BTF, and infographics).
• Using AI write, edit, and proofread product descriptions, specifications, and promotional content, ensuring clarity and alignment with brand messaging.
• Implement SEO best practices, including keyword research and metadata optimization, to improve product discoverability.
• Work closely with digital marketing teams to align content strategies with advertising campaigns, promotional initiatives, and retailer-specific requirements.
• Collaborate with Design teams to create high-quality images, banners, lifestyle graphics, and video content for online product listings.
• Maintain and update product information across digital platforms, ensuring consistency and compliance with branding guidelines.
• Use content management systems (CMS) and digital tools (such as M.I./Helium 10) to publish and optimize content.
• Monitor content performance using analytics tools (Google Analytics, retailer-specific insights, etc.) and adjust strategies to maximize engagement and sales.
• Stay up to date with eCommerce content trends, emerging technologies, and industry best practices.
• Support digital merchandising initiatives, site enhancements, and testing efforts to improve the online shopping experience.

Supervisory Responsibilities

None

Qualifications and Competencies

• Education & Experience:
  
  Bachelor's degree in Marketing, Digital Media, Graphic Design, or a related field with a minimum of 2 years of experience in eCommerce content creation, digital design, or online merchandising.
• Technical Skills:
  Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Office, and basic HTML knowledge. Experience with content management systems and eCommerce tools is a plus.
• Creative & Design Abilities:
  Strong visual storytelling skills with experience in designing product content that enhances user engagement and conversion.
• SEO:
  Strong writing and editing skills with experience in SEO-friendly content creation.
• Project Management:
  Ability to manage multiple projects simultaneously with attention to detail and deadlines.
• Analy…