Creative Manager; Graphic Artist

Purpose

The Creative Manager is a hands‑on creative role within the Marketing team, responsible for expressing Peepers brand and campaign stories through thoughtful storytelling, visual and creative execution. This is a highly collaborative role for a creative who enjoys working at the intersection of story and visuals.

Reports to:

Director of Marketing

FLSA Status:
Full-time;
Exempt

• Campaign Storytelling & Creative Concepting
  • Shape and bring to life established product and seasonal stories through marketing creative, translating provided direction into cohesive visuals and channel executions
  • Develop creative stories and concepts for marketing‑led campaigns (website promotions, evergreen moments) shaping the narrative, tone, and visual point of view from idea through execution
  • Ensure campaign storytelling is clear, consistent, and compelling across visuals and messaging
• Product & Brand Story Translation
  • Partner cross‑functionally to understand product stories, seasonal inspiration, and launch intent
  • Translate product narratives and visual direction into marketing‑ready creative
  • Ensure new products and launches are presented clearly, consistently, and compellingly across marketing touchpoints
• Creative Direction & Team Enablement
  • Bring to life creative direction for campaigns by producing key assets, visual examples, mood boards and guidance for the broader team working closely with the Director of Product & Brand
  • Share clear creative examples that others can execute against to ensure consistency across channels
  • Review creative output from others and provide thoughtful, constructive feedback
  • Ensure all executions within a campaign feel cohesive and intentional
• Creative Execution & Art Creation
  • Create original art and graphic design that visually expresses campaign stories across marketing channels, including email, paid ads, social media, and website content
  • Execute high‑quality, production‑ready creative with strong attention to detail
  • Design layouts, typography systems, and visual treatments that feel modern, elevated, and on brand
  • Prepare files for delivery and ensure quality through final execution
  • Manage multiple projects and timelines while maintaining high creative standards
• Brand Stewardship & Visual Quality
  • Own and protect Peepers’ visual aesthetic across marketing
  • Maintain consistency in typography, color, layout, and overall visual storytelling
  • Apply strong aesthetic judgment to elevate creative output
  • Identify opportunities to push creative forward while staying true to the brand
• Collaboration & Creative Leadership
  • Collaborate closely with Marketing and cross‑functional partners to bring campaigns to life
  • Balance independent execution with collaborative problem‑solving
  • Take feedback constructively while confidently advocating for strong creative decisions
  • Act as a reliable creative partner who helps raise the quality and clarity of work across the team

To be considered for an interview, you will be asked to provide a creative portfolio showcasing your work.

• 4+ years traditional Marketing experience in fashion or consumer products with a proven track record.
• Proficient in Adobe Programs.
• Bachelor’s Degree in Marketing, Business, or related Creative field.
• Excellent organizational skills.
• Ability to manage multiple projects simultaneously.
• Clear, concise communication style.
• Thrives in team environment and enjoys building relationships.
• Familiar with a range of strategic and creative deliverables, from branding to print, websites, and fully integrated campaigns.
• Enthusiasm and attention to detail.

Seniority level:
Mid‑Senior level

Employment type:

Full‑time

Job function:
Design, Art/Creative, and Information Technology

Industries:
Retail