Marketing Operations Manager

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$60-90K a year with incentive bonuses (flexible and based on experience)

Location:

Remote

Full-time with a flexible schedule

• Hub Spot setup + optimization
• Lead flow, routing, lifecycle stages
• Social Campaign Execution (organic and paid)
• CRM hygiene

The Marketing & Sales Operations Manager must be a proven rock star because they are going to be responsible for executing, managing, and optimizing the systems that drive customer reach, lead flow, and revenue momentum. This role owns the day-to-day operation of Hub Spot, digital campaign execution (especially Linked In), lead management, reporting, and CRM hygiene—ensuring marketing and sales stay aligned and nothing falls through the cracks.

This is a hands‑on execution and systems role, not a brand‑ or high‑level strategy position. Strategy, goals, and priorities are set by leadership. That said, leadership is collaborative and seeks feedback and input from everyone.

Marketing Department is a 20‑year‑old B2B‑focused marketing and growth firm that is transforming itself into a marketing coaching company with a mission of the firm’s framework MAPS® becoming the gold‑standard in marketing B2B marketing operations.

We work primarily with complex, relationship‑driven industries—manufacturing, engineering, healthcare, professional services, and other B2B organizations where clarity, trust, and consistency matter more than flashy tactics.

At the core of everything we do is MAPS® (Marketing & Performance System). MAPS is not a campaign. It’s not a tool. And it’s not “marketing in the traditional sense.” MAPS is a practical operating system for marketing that connects goals, intelligence, strategy, execution, and measurement—so marketing supports sales and business growth.

MAPS is a structured framework designed specifically for small B2B organizations with limited budgets, lean teams, and high accountability. It brings discipline to marketing the same way systems like EOS, Lean, or Six Sigma bring discipline to operations. MAPS focuses on goals, facts, strategy, consistency, execution and optimization.

Marketing broke when it became tactical, tool‑driven, and disconnected from results. MAPS exists to bring marketing back to the fundamentals—without jargon, fluff, or random acts of activity. MAPS gives teams a shared language, a repeatable process, clear accountability and measurable outcomes.

This year marks the formal launch and scaling of MAPS as both a methodology and a platform. That means:

• Standardizing how MAPS is implemented internally and with clients
• Expanding tools, dashboards, and templates
• Building visibility and momentum around the system
• Tightening the connection between marketing execution, sales outcomes, and reporting

This role will be on the front lines of that launch and offers a big career opportunity.

The Marketing & Sales Operations Manager plays a critical role in bringing MAPS to life operationally ensuring that systems like Hub Spot, lead flow, digital campaigns, reporting, and CRM hygiene all reflect the discipline and clarity MAPS is designed to create.

If you thrive in small environments where systems and execution matters …this will be exciting and career‑changing work.

If you’re looking for a loose, creative‑only, “do whatever sounds good” marketing role, this won’t be a fit.

We’re building momentum—intentionally.

• Initial and ongoing Hub Spot configuration (Marketing, Sales, CRM)
• Contact, company, deal, and lifecycle stage setup
• Forms, workflows, automations, and lead routing
• Integration with website, Linked In, email, and other tools
• Ensuring Hub Spot supports the company’s sales goals and MAPS process

Success looks like:

Hub Spot is clean, reliable, and actively used by marketing and sales to manage leads and opportunities.

• Defining and maintaining lead stages (MQL, SQL, lifecycle stages)
• Lead routing rules and notifications
• Ensuring timely follow‑up and visibility for sales
• Preventing lead leakage or duplication
• Improving conversion…