Wolverine – Brand Marketing Manager, Global Lifestyle – Merrell

Wolverine Worldwide – Brand Marketing Manager, Global Lifestyle – Merrell

Current employees, please apply in Workday.

Merrell is seeking a passionate, detail-oriented, and culturally attuned marketing leader to join our team as Brand Manager, Global Lifestyle Marketing. In this role, you’ll help shape the next chapter of Merrell—bringing our brand to new audiences through bold, integrated campaigns that connect outdoor heritage with culture, collaboration, and style.

You’ll lead the development and execution of global seasonal campaigns for Merrell’s Lifestyle product portfolio, including 1

TRL, collaborations, and fashion-forward collections. From strategic brief to global GTM rollout, you’ll partner with teammates across Creative, Product, Digital, Retail, and Regional Marketing to deliver world-class storytelling that expands how and where Merrell shows up in the world.

We’re looking for a strategic brand builder with sharp instincts around the streetwear, fashion, and outside lifestyle landscape. You bring proven campaign leadership, a strong sense of style and culture, and the ability to turn insights into action across global teams. You know how to guide internal teams and external partners, create clarity, and deliver with excellence. You’re collaborative, flexible, and energized by the opportunity to drive Merrell’s lifestyle presence forward.

This is an opportunity to help modernize and expand Merrell’s cultural footprint, celebrating 45 years of outside innovation while inspiring new communities across fashion, design, and lifestyle.

Wolverine Worldwide is a Great Place To Work® Certified™ company, underscoring its commitment to prioritizing employee experience and cultivating an amazing company culture across its U.S. operations. The Great Place To Work Certification distinguishes employers that prioritize employee experience, based on employees’ survey feedback on trust, camaraderie, and appreciation in the workplace

• Lead the full marketing process for Merrell’s Lifestyle campaigns—including 1
  
  TRL and global collaborations—from strategic brief through concepting, cross-functional planning, and toolkit delivery.
• Develop campaign strategies rooted in consumer, brand, and cultural insight, aligned with seasonal priorities and Merrell’s global brand positioning.
• Guide internal teams (Creative, Brand Comms, Retail, Digital, Social, PR) and regional partners to deliver cohesive, channel-specific activations across North America, EMEA, APAC, and LATAM.
• Own integrated campaign planning—managing timelines, deliverables, production, and rollout in partnership with cross-functional teams.
• Collaborate with external partners, including designers, brands, and agencies, to create campaigns that blend Merrell’s values with authentic cultural narratives.
• Oversee campaign budgets, track performance, and lead recaps to optimize future campaigns.
• Activate on-the-ground experiences at key cultural moments, fashion weeks, and product drops.
• Deliver toolkits and communication assets that empower regional teams to activate consistently and with clarity.
• Maintain campaign documentation, calendars, and milestone tracking through strong deck building and communication.
• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

• Bachelor’s degree or equivalent experience required.
• 5+ years of brand marketing, ideally within footwear, apparel, or lifestyle brands, demonstrating a consistent track record of impact and professional growth.
• Proven ability to develop and lead integrated campaigns from strategy through execution.
• Deep knowledge of streetwear, fashion, and cultural trends with the ability to connect them authentically to brand storytelling.
• Exceptional project management skills – you thrive in fast-paced environments, juggle multiple priorities, and sweat the details.
• Strong collaborator and communicator who can work across global teams and influence stakeholders.
• Experience working with external agencies, collaborators, and creative partners.
• Passion for the outside, design, and culture – and an…