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Marketing Manager

Job in Holly, Oakland County, Michigan, 48442, USA
Listing for: Fessler & Bowman
Full Time position
Listed on 2026-01-01
Job specializations:
  • Marketing / Advertising / PR
    Marketing Communications, Branding Specialist / Ambassador
Job Description & How to Apply Below
Location: Holly

About Fessler & Bowman

Fessler & Bowman is a nationally recognized civil and concrete specialty contractor with more than 60 years of experience. Headquartered in Michigan, with regional offices in the Southeast and a dedicated travel division, the company delivers turn‑key solutions and exceptional service across the United States. Its reputation is built on core values that drive performance, foster lasting client relationships, and consistently exceed expectations.

Fessler & Bowman is recognized by Engineering News‑Record as a Top 20 Concrete Contractor and ranked #113 among the Top 600 Specialty Contractors nationwide. Its success is powered by its people — whose dedication and expertise set the company apart.

Culture & Philosophy

Fessler & Bowman is a fast‑paced and culture‑focused industry leader in specialty concrete and civil earthwork. When we talk about culture at F&B, it is not just a plaque hanging in our lobby. Our values are our driving force and have allowed us to build a phenomenal team delivering best‑in‑class products to our customers.

  • Open & Constructive
  • Take Pride in Our Product
  • Relentless Commitment
  • Care About Our Customers
  • Team Success
Summary

The Corporate Marketing Manager at Fessler & Bowman is responsible for managing both internal and external branded communications, ensuring consistency, clarity, and alignment with the company’s identity across all platforms. This role plays a key part in telling the Fessler & Bowman story—communicating who we are and what we do—through a strategic blend of advanced graphic design, persuasive copywriting, and marketing expertise that elevates the company’s brand presence.

Working closely with Business Development and Estimating, the Corporate Marketing Manager supports strategic growth by producing high‑impact proposals, sales materials, and branded marketing assets. The role also oversees the creation and maintenance of internal communications and presentations, including templates, documents, and visual content that reinforce brand standards and help teams communicate effectively across the organization.

Key responsibilities include managing brand awareness and development, understanding customer needs, maintenance of project and people marketing asset library, analyzing performance, and collaborating with project teams. The descriptions below are representative of, but not limited to, the duties and responsibilities for this position.

Five Key Roles of the Corporate Marketing Manager Proposal Development & Support
  • Lead the coordination and production of proposals, qualifications packages, and presentations. Work closely with business development and operations teams to ensure timely, accurate, and visually compelling submissions that reflect the company’s strengths and strategic positioning.
Persuasive Copywriting & Brand Storytelling
  • Craft compelling, audience‑focused content that drives engagement and supports business objectives. Develop messaging for proposals, marketing collateral, digital platforms, and internal communications. Ensure consistency in tone and voice across all channels and help tell the F&B story in a way that resonates with clients and partners.
  • Develop and maintain internal and external marketing assets including resumes, project experience sheets, project profiles, and photography. Ensure all materials are current, well‑organized, and aligned with company messaging and visual identity.
Digital Marketing & Analytics
  • Manage social media content creation, scheduling, and performance tracking. Use analytics to inform content strategy and improve engagement across platforms such as Linked In, Instagram, and Facebook.
  • Provide day‑to‑day guidance, mentorship, and support to Marketing Coordinators. Help prioritize tasks, review work for quality and accuracy, and foster a collaborative, high‑performing team environment. This includes direct supervision, performance and disciplinary oversight.
  • Design and produce branded materials including brochures, proposals, presentations, project profiles, resumes, infographics, signage, and digital assets.
  • Coordinate and execute professional photography for projects and team members.
  • Maintain…
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