Marketing Executive; Grasshopper Adventures

Brand: Grasshopper Adventures

Position: Marketing Executive (Grasshopper Adventures)

Report to: Marketing Manager (Grasshopper Adventures)

Location: Siem Reap or Johannesburg

Global Touring

At Global Touring, we embrace curiosity, authenticity, ownership and collaboration and love meeting new people, experiencing other cultures and celebrating our differences. We are looking for someone to join the team that aligns perfectly with our organisation vision and values, and has the energy and passion to bring it to life for our teams and our customers.

Being a part of the Global Touring team means you will inspire travellers through life changing travel experiences. We have three dynamic brands:
Topdeck Travel, Back-Roads Touring, and Grasshopper Adventures — the last of which is the newest and only multi-active operator to join Global Touring. We’re also part of the Flight Centre Travel Group.

This role will be working on Grasshopper Adventures.

You will create, manage, and report on all content, including blog posts, emails, and paid and organic social media. From staying updated on current trends and algorithms to awareness of brand strategy, you will have a strong understanding of the role social media plays in a business environment. Day to day you’ll be responsible for briefing and executing content across all social channels to drive organic visibility and engagement.

Campaign & Channel Execution

• Create publish, deploy, and monitor communications across all channels (blog, social, email, and app).
• Translate campaign briefs into multi-channel activity, ensuring timely delivery.
• Ensure channel activity is aligned across direct & trade in collaboration with the Marketing Manager
• Work closely with the Digital & Design Coordinator to produce visuals, templates, formatted posts, and scheduled content
• Own and manage the content calendar across blog, email, social media, website updates, and app content
• Create compelling organic and paid social content (Video / design / copy)
• Maintain a consistent, on-brand tone of voice across all channels

CRM

• Support email audience segmentation and targeting within Hub Spot.
• Monitor contact engagement trends and surface insights to improve targeting and content strategy
• Help with the creation and optimisation of workflows, forms, and landing pages to improve lead capture and nurture
• Contribute to improving the overall CRM setup by identifying opportunities to streamline processes and enhance data quality

SEO & Content Optimisation

• Apply SEO best practices across all blog and webpage content
• Identify search trends, keyword opportunities, and content gaps
• Maintain consistent tagging, categorisation, metadata, and internal linking structures

App Content Ownership

• Own and update all content within the Grasshopper Adventures app
• Ensure app content aligns with website messaging, campaigns, and product updates
• Work with the App Specialist and Digital & Design Coordinator to publish updates accurately and on schedule

Performance Reporting & Insights

• Produce monthly performance reports covering:
  Blog traffic and engagement;
  Organic and paid social performance;
  Email campaign results; SEO visibility and content performance;
  Manage community engagement across all social channels;
  Share insights, trends, and opportunities with the Marketing Manager for ongoing optimisation.

• Minimum of 2-3 years experience in planning and delivering marketing campaigns and activity (mandatory)
• Hands on experience of planning, creating and managing multiple customer journeys and campaigns in a CRM platform – ideally Hubspot (mandatory)
• Articulate with excellent oral and written communication skills (mandatory)
• Experience of creating campaigns and communications across multiple channels from initiation to creation and analysis (mandatory)
• Some understanding of SEO / meta data (highly desirable)
• Ability to multi-task and work to deadlines
• Analytically minded with excellent attention to detail
• Experience with the Test and Learn philosophy
• Love of a collaborative, fast-paced, entrepreneurial environment
• A willingness to learn and grow and always be curious
• Opennes…