Senior Sponsorship & Activation Specialist

Senior Sponsorship & Activation Specialist

Amway is looking for a Sponsor ships Activation Specialist who will play a critical role in managing the company's global sponsorship activation strategy and headquarter efforts. The primary responsibility of this individual will be to support the team in setting the overall sponsorship strategy and direction, and owning execution of that strategy including management of Amway's corporate sponsorship engagements. This role plays a key part in bringing sponsor ships to life internally and externally by owning responsibility for the sponsorship function and execution against strategy, coordinating deliverables, timelines, communications and related materials.

They will also maintain relationships with our sponsored partners. Additionally, this person will also support some public relations activities involving our media monitoring platform of sponsorship activations specifically. As a global organization, this person will help our team provide foundational sponsorship and PR support to global affiliate teams as well as our headquarters team. This position is ideal for a seasoned sponsorship activation professional with strong planning, executing and communication skills.

This role will require strong strategy capabilities; detail orientation and collaboration skills. Someone with strong sponsorship vision, execution and sound judgment will be successful. This team carries a lot of responsibility in a large, global corporation, and is expected to move quickly with effective results.

Sponsorship Management and Activation

• Own the global Amway sponsorship strategy and responsible for Amway headquarters to execute against that strategy.
• Responsible for training affiliate partners on our sponsorship strategy, framework, best practices and guidelines while also helping enforce those guidelines to enable alignment.
• Manage the review of sponsor ships and help leadership decide which sponsor ships are fitting for Amway as measured against its strategy.
• Develop plans to execute against Amway headquarters' agreed upon sponsor ships.
• Ensure sponsor ships are executed consistently, efficiently, and in alignment with our corporate sponsorship strategy.
• Manage day-to-day activation needs, including bringing sponsorship strategies to life through coordination of events, content, branding, and promotional elements tied to sponsorship agreements.
• Communicate sponsor ships and sponsorship activation moments to key stakeholders across the company.
• Help maintain relationships with our sponsored partners.
• Manage activation timelines, calendars, and checklists to ensure deliverables are met on time and aligned with contractual obligations.
• Coordinate with internal teams (PR, brand, marketing, legal, procurement, and events) to execute sponsorship-related activities.
• Lead activation at sponsored events, including pre-event planning, on-site or virtual support, and post-event follow-up as needed.

Media Monitoring & Analysis

• Help support the team in media monitoring, specific to sponsorship activations.
• Leverage our media monitoring platform to watch global media coverage, including traditional media, digital news, and social media channels to identify relevant sponsorship conversations near sponsorship activation times.
• Develop and maintain coverage reports (weekly, monthly, and ad hoc) that summarize media coverage, trends, sentiment, and key narratives related to Amway's sponsorship activities.
• Include summary of sponsorship campaign success or learnings such as reach, impact, share of voice, message pull-through, and coverage quality summaries.

Reporting

• Develop and maintain recurring reports (weekly, monthly, and ad hoc) that summarize media coverage, trends, sentiment, and key narratives.
• Support campaign measurement and basic PR analytics, including share of voice, message pull-through, and coverage quality summaries.
• Assist in post-campaign and post-issue analysis to inform future communications strategies.
• Support the issues management team by tracking developing stories, stakeholder commentary, and external reactions related to emerging or active issues.
• Maintain organized records of coverage and timeline summaries during issues or crisis situations.

PR & Corporate Communications Support

• Support basic public relations operations, such as talking point or executive briefers for sponsorship events.

Minimum 6 years sponsorship experience required with PR experience as a bonus.…