Lead Program Marketing Manager

Aquent is collaborating with a leading organization dedicated to empowering professionals and businesses with innovative technology solutions. This company is at the forefront of transforming practice areas, delivering cutting‑edge solutions, and advancing the technology ecosystem for its profession. They are recognized as thought leaders in emerging technologies and trusted advisors to professionals in the United States, with a growing global footprint.

Are you a dynamic B2B marketing leader ready to make a significant impact by shaping the future of technology solutions? We are seeking an exceptional individual to drive the strategy and execution of omni‑channel marketing programs for a diverse portfolio of products, services, and technology partners. In this pivotal role, you will be instrumental in expanding category awareness, boosting engagement, generating demand, and enabling customer success, directly contributing to the growth and innovation within a vital professional sector.

Your strategic vision and collaborative spirit will bring integrated campaigns to life across all channels, leaving a lasting mark on both our partners and our customers.

• Help shape and execute comprehensive omni‑channel marketing plans that align with strategic goals and partner commitments, collaborating closely with senior marketing leadership.
• Partner with content and campaign teams to define key performance indicators (KPIs) and develop multi‑channel marketing strategies for category awareness, customer engagement, demand generation, and post‑sale enablement.
• Collaborate with content and PR teams on thought leadership initiatives, recommending compelling topics and formats such as webinars, panel sessions, whitepapers, research reports, social media content, blogs, and corporate presentations.
• Analyze campaign performance data, providing insightful recommendations and implementing optimizations to enhance engagement, pipeline impact, and return on investment (ROI).
• Develop a deep understanding of the professional tax technology category, serving as a valuable resource on assigned products and partners for internal teams.
• Engage with sales and professional services teams to uncover firm needs, pain points, and opportunities, translating these insights into powerful campaign strategies and messaging.
• Lead the development of messaging frameworks and positioning materials for assigned programs, working in close collaboration with technology partners.
• Stay abreast of partner technology trends and industry developments through continuous research and engagement, proactively identifying implications for marketing strategy.
• Serve as the primary marketing contact for assigned technology partner marketing teams, leading weekly calls and meticulously managing project status, action items, deliverables, and timelines.
• Develop comprehensive campaign briefs and manage marketing timelines using project management tools to orchestrate the development and promotion of assets.
• Collaborate actively with content and activation/demand generation teams to execute holistic marketing plans, providing feedback to achieve or exceed marketing goals and KPIs.
• Engage with internal and external partners and agencies, including product, sales, revenue operations, social media, and PR teams, to ensure alignment on goals, messaging, and execution.
• Review campaign assets rigorously to ensure quality and alignment with brand standards and target audience needs.
• Track program marketing budgets and evaluate marketing investment effectiveness to inform future allocation decisions.
• Manage comprehensive campaign performance reporting for internal stakeholders and partner updates.
• Prepare…