Graduate Assistant Social Media Strategy and Content

Position: Graduate Assistant for Social Media Strategy and Content
Location: Township of Macomb

Graduate Assistant for Social Media Strategy and Content### Graduate Assistant for Social Media Strategy and Content Apply:
Main Campus:
Part time:
Posted Today:
JR-1306
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* Job Title:

** Graduate Assistant for Social Media Strategy and Content
** Full or Part Time:
** Part time
*
* Hours:

** 24
* * Exempt:
** No
* * Supervisory Org:
** University Communications (JM-SE)
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* Job Description:

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* JOB SUMMARY:

** The Graduate Assistant for Social Media Strategy and Content supports University Communications by helping plan, create and coordinate high-quality social media content that advances university branding, marketing, recruitment, engagement and storytelling goals. This position works closely with the Visual Media team, University Communications staff, student content contributors and campus partners to identify content opportunities, produce platform-appropriate content, maintain content calendars, assist with analytics reporting and help develop sustainable workflows for daily and weekly social media production.

This role is designed for a graduate student interested in social media management, digital storytelling, marketing, communications, higher education, video production, content strategy or a related field.

This appointment is for a maximum of two calendar years.  
** JOB DETAILS:
** Hourly Rate: $16.00/hour  Proposed schedule:
Monday-Friday, 8:00 a.m.

-12:30 p.m. Schedule may vary based on department needs, content assignments, campus events and approved graduate assistant work-hour limits.  Graduate Assistants are required to work a minimum of 10 hours per week. During the fall and winter semesters, work hours may not exceed 24 hours per week. During the spring and summer semesters, Graduate Assistants may work up to, but not exceed, 40 hours per week.

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* ESSENTIAL DUTIES & RESPONSIBILITIES:

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* • Assist with the creation of regular social media content for SVSU’s primary university platforms, including Instagram, Tik Tok, You Tube, Facebook and other emerging platforms.
• Develop and produce short-form video, photography, graphics, captions and other social-first content that supports university marketing, communications, recruitment and brand initiatives.
• Identify, capture and edit content highlighting student life, academic programs, campus events, university initiatives and campus culture.
• Help develop recurring social media series and campaigns aligned with recruitment, engagement, brand awareness and institutional priorities.
• Assist with annual social media strategy, editorial planning and content calendars aligned with recruitment cycles, enrollment priorities and campus events.
• Assist with coordinating social media content assignments and production workflows involving student content contributors, visual media students, interns and University Communications staff, under the direction of professional staff.
• Track key social media metrics, including reach, engagement, follower growth, video views, non-follower reach and content performance, and assist with regular analytics reporting.
• Help identify opportunities to repurpose high-performing social content for digital marketing, admissions communications, recruitment campaigns and other university uses.
• Represent University Communications professionally when working with students, faculty, staff, alumni, guests and campus partners.
• Perform other duties as assigned.  
** SUPERVISION RECEIVED:
** General supervision is received from Michael Randolph, Manager of Visual Media.  
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* MINIMUM QUALIFICATIONS:

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* • Bachelor’s degree in communications, marketing, digital media, public relations, journalism, business, education or related field.
• Currently admitted to a graduate program or eligible and intending to apply upon accepting the…