Site Merchandiser - Ecommerce

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Does the idea of improving website navigation and user journeys excite you? Do you have a knack for using analytics to uncover insights and make data-driven decisions? Are you a problem-solver who thrives on finding innovative ways to enhance the customer experience?

Is this you? Then we need you as our Site Merchandiser - Ecommerce! See the details of the position below.

The Pond Guy / Airmax, Inc. is the leading manufacturer and distributor of pond, lake, and water garden products—including aeration systems, fountains, and water treatments—to a nationwide network of end-users and Airmax dealers. Watch now to learn more about The Pond Guy: (Use the "Apply for this Job" box below)..

This position will be responsible for organizing products and categories to create exceptional online shopping experiences across multiple websites. The Ecommerce Site Merchandiser is a critical contributor to our success. This role involves combining creativity, strategy, and analytics to drive success in ecommerce merchandising. There is a family dynamic at TPG, Inc. that extends to the customer as we strive to give them the highest quality service possible.

• Organize and maintain product categories, manage homepage and category landing pages, as well as develop merchandising strategies to drive sales and improve the customer journey
• Collaborate with the creative team to produce content for banners, landing pages, and category pages
• Plan and execute seasonal promotions, product launches, special offers, and in/out-of-season projects based on sales history reporting and communications from product development
• Collaborate with Paid Advertisement team to maximize efficiency of campaigns
• Use tools like Google Analytics and heatmaps to analyze product and category performance;
  Conduct A/B testing on product pages and make data-driven recommendations to improve conversion rates and margins
• Provide regular reports on category performance, site traffic, and conversion rates;
  Analyze customer insights and reviews to inform strategies
• Enhance site navigation and product search functionality, including managing search tools like Search Spring for spell corrections and "No Search Results" issues
• Work with marketing to implement SEO best practices;
  Stay updated on industry trends, customer preferences, and competitive analysis to refine strategies
• Manage online educational resources and blog articles that are customer facing
• Partner with the ecommerce development and product merchandiser teams to improve product page content, site functionality, and overall user experience
• Identify, communicate and execute enhancements to improve the shopping experience while ensuring compliance with legal and regulatory guidelines
• Support ecommerce platform functionality by assisting with troubleshooting issues
• Utilize internal project management tools to organize tasks and track progress efficiently

Don’t know about ponds? That’s ok! You’ll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of TPG, Inc.’s proactive approach to pond management.

To be successful in this role, you need to have a certain amount of knowledge and skills:

• Knowledge of customer preferences, industry trends, and competitor activities to tailor offerings
• Expertise in enhancing the user experience, from navigation to content clarity
• Knowledge of Google Analytics, conversion tracking, traffic and bounce-rates
• Ability to think long-term about merchandising strategies and category performance improvements
• Understanding of SEO best practices for optimizing product and category pages
• Ability to spot trends in data, analytical and creative thinking to figure out how complex systems work
• Familiarity with ecommerce platforms and tools as well as content management systems (CMS) and basic HTML programming to make tables, charts, headers, paragraphs, insert optimized images and bulleted lists
• Ability to juggle multiple projects, from routine updates to major seasonal…