Brand Activation Manager

Job Title:

Brands Activation Manager

Reports to:

Sales Manager & Signature Brands Managers

Depot:
Manchester

To own and activate internal and external regional activation of Signature Brands' portfolio development strategy. Be accountable for the delivery of annual objectives across Distribution, Volume, ROS, Cash and GP %.

• Demonstrate deep understanding of portfolio brands and capability to deliver compelling and irresistible retailer propositions. This would include the ability to make cocktails.
• Create effective relationships with regional account managers and provide training and support which inspires step-jumped portfolio growth.
• Mobilise regional telesales to accelerate portfolio growth.
• Maintain existing and drive new distribution of Signature Brands products.
• Grow the rate of sale of Signature Brands via activation of portfolio investment plans.
• Expand the range and presence of Signature Brands portfolio through activation of the Innovation launch strategy.
• Demonstrate expertise in Investment tactics to maximise margins.
• Assess and activate events which deliver positive ROI dynamics.
• Management of POS placement, merchandising and sampling.
• Host and attend key account sampling and promotional programmes (which you may run).
• Creation of bespoke cocktail menus to maximise Signature share of menu and tailored drinks to suit the customer base of accounts.
• Act as a Brand owner across any given region.

• Able to prioritise tasks and organise time efficiently.
• Develop and maintain close relationships with new and existing clients.
• Competitive, sales-driven mindset.
• Ability to present to a range of stakeholders, including customers and colleagues.
• Commercial awareness.
• Experience with event planning and organisation is desired.
• Computer literate with fluency in Excel.
• Beverage knowledge, including beer, cider, spirits and soft drinks. WSET qualifications are an advantage.
• On-trade experience, either in senior management, wholesale or brand development.
• Valid driver's licence.

• Act as Brand owner across any given region.
• Able to consistently deliver.
• Proactive leadership skills and the ability to mobilise others.
• Reactive to current events, able to capitalise on any positive PR or Marketing opportunities.
• Drive to progress and excel in role.

A discretionary 20% bonus may be granted annually, subject to performance against defined KPIs.