Marketing & Game Operations Coordinator

The Capitols and LEGACY
20 are seeking a motivated, creative, and organized Marketing & Game Operations Coordinator to support both team and arena marketing initiatives. This role will play a key part in executing marketing, creative content, and in-arena experiences for Capitols hockey games and arena-hosted events.

This position will begin as an hourly role in Quarter 1 of the 2025-26 season, with the intention of transitioning to a full-time position in late spring/early summer for the right candidate who demonstrates success and growth in the role.

Position Overview

Under the direction of the Director of Media Relations, the Marketing & Game Operations Coordinator will execute marketing strategies, create compelling content, and help deliver high-quality in-arena experiences. This role bridges digital marketing, creative production, and live event execution, making it ideal for someone who thrives in a fast-paced sports and entertainment environment.

Key Responsibilities

Marketing & Creative Execution

• Design and produce graphics, videos, and marketing materials across all Capitols and arena platforms
• Execute marketing and creative strategies for:
  • Capitols team initiatives
  • Arena-hosted events (concerts, tournaments, special events)
  • Partner and special events under the Capitols and arena umbrella
• Support ticket sales and promotional campaigns through targeted social and digital marketing efforts
• Coordinate advertising campaigns and track engagement and performance metrics

Social Media & Content Management

• Execute daily social media posting following the tone, voice, and direction set by the VP of Communications & Media Relations
• Manage and maintain content calendars to ensure consistent coverage of team, arena, and partner events
• Collaborate with internal departments, sponsors, and promoters to fulfill marketing and branding commitments

Game Operations & Live Event Execution

• Oversee game operations on Capitols home nights, including:
  • Directing the in-arena show and run of show
  • Coordinating music, promotions, timing, and intermission activities
  • Assisting with on-site execution to ensure a seamless fan experience

Qualifications

• Strong creative skills in graphic design, video production, or digital content creation
• Experience managing or contributing to social media platforms for brands, sports teams, or events
• Highly organized with strong time management and attention to detail
• Comfortable working nights, weekends, and event days as required
• Ability to collaborate effectively with internal staff, sponsors, and external partners
• Passion for sports, live events, and fan engagement

Growth Opportunity

This role is designed as a growth position. The Marketing & Game Operations Coordinator will start in an hourly capacity during Q1 of the 2025-26 season, with the opportunity to transition into a full-time role in Q2 based on performance, organizational needs, and demonstrated impact.

The Capitols and LEGACY
20 are an equal opportunity employer and value diversity at all levels of the organization. We do not discriminate on the basis of race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other protected characteristic. All employment decisions are made based on qualifications, merit, and organizational need.

Job Questions:

What are your salary expectations?

What interests you in this position?

I understand that this job is not remote based and candidate must live/relocate to the Madison, WI area.

What experience do you have working in media within the sports industry?

How familiar are you with the Adobe Creative Suite?

Have you worked with a team before and please provide examples?