Regional Sales Manager – Foodservice; Northeast​/Mid-Atlantic

Position: Regional Sales Manager – Food service (Northeast / Mid-Atlantic)
Remote | Northeast / Mid-Atlantic Territory (Multi-State Coverage)

This Jobot Job is hosted by:
Ray Bahl
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $120,000 - $140,000 per year

A bit about us:

We are seeking a results-driven Regional Sales Manager to lead food service sales across a large, multi-state territory. This role owns distributor and broker relationships, drives branded and private-label growth, and partners cross-functionally with Marketing, R&D, and Supply Chain to execute regional strategies.
The ideal candidate brings deep experience in food service sales, distributor management, broker leadership, and non-commercial segments (K-12, healthcare, institutional), along with a proven track record of driving profitable growth across complex territories.

Why join us?

• High-visibility regional leadership role with real ownership and autonomy
• Opportunity to work with established brands and innovation pipelines
• Collaborative, cross-functional culture with strong executive support
• Competitive base salary + incentive compensation
• Comprehensive benefits package including health coverage, 401(k), and generous PTO

Job Details

Key Responsibilities

• Own and grow food service sales across a large, multi-state territory spanning major metro and rural markets
• Lead and influence broker partners and distributor sales teams, aligning on KPIs, quarterly plans, and execution priorities
• Drive double-digit growth initiatives across branded and private-label product portfolios
• Manage relationships with top national and regional distributors (e.g., broadline, specialty, and non-commercial channels)
• Develop and execute regional business plans, including promotions, trade spend optimization, category strategy, and new product launches
• Partner cross-functionally with Marketing, R&D, and Operations on product innovation, commercialization, and field execution
• Support contract bids and compliance for K-12, healthcare, corrections, and other institutional feeding programs
• Represent the organization at regional food shows, trade events, and customer presentations
• Analyze market trends, competitive activity, and performance metrics to identify growth opportunities

Required Qualifications

• 8–12+ years of food service sales experience, preferably within CPG or branded food manufacturing
• Proven success managing multi-state territories and complex distributor networks
• Strong experience working with broker houses and driving field execution
• Demonstrated ability to grow revenue across branded and private-label portfolios
• Experience selling into non-commercial channels (K-12, healthcare, institutional)
• Strong strategic planning, forecasting, and analytical skills
• Excellent relationship-building and presentation abilities

Preferred Experience

• National or regional brand exposure within food service
• Experience with Sysco, US Foods, and other major broadline distributors
• New product launch leadership and go-to-market execution
• Background collaborating closely with Marketing and R&D teams

Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.

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