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Lifecycle Marketing Lead — Email & SMS

Job in Middletown, Middlesex County, Connecticut, 06457, USA
Listing for: Blueroot Health®
Full Time position
Listed on 2026-10-07
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications, CRM Systems & Management
Salary/Wage Range or Industry Benchmark: 80000 - 110000 USD Yearly USD 80000.00 110000.00 YEAR
Job Description & How to Apply Below
Position: Lifecycle Marketing Lead — Email & SMS Growth

Blueroot Health is seeking a strategic Lifecycle Marketing Manager to own the end-to-end lifecycle program across our DTC brands. You will build and execute a unified email and SMS content strategy—from concept and copy to segmentation, send, and post-send analysis—driving retention, engagement, and revenue.

This hands-on role blends sharp copywriting with rigorous performance analysis. You’ll write content, build flows, run tests, and measure results using Klaviyo, Hub Spot, Shopify, and SMS

We invite applications for the Lifecycle Marketing Lead — Email & SMS Growth position located in Middletown, CT, United States.

We aim to respond to suitable candidates as soon as possible.

Full responsibilities and requirements are described in the listing above.

Learn more about the Lifecycle Marketing Lead — Email & SMS Growth role in the description above.

We appreciate your interest in this position.

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