Marketing & Digital Communications Client Coordinator

About Diversified

Diversified is a global leader in audio visual and media innovation, recognized for designing and building the world's most experiential environments. Our award‑winning team specializes in delivering solutions for the most complex, large‑scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back.

At Diversified, we’re on a mission to create a world without boundaries, where technology enables all people to connect and experience the moments that matter, wherever they choose to be. With clients spanning the globe and an exciting pipeline of projects across industries, Diversified offers more than just a job. We offer a career path with the flexibility to grow personally and professionally, wherever your ambitions take you.

As a Diversified associate, you’ll dive headfirst into big, complex, and rewarding projects that push the boundaries of what’s possible. Plus, you’ll enjoy a flexible work environment, competitive compensation and benefits, and a culture that celebrates diversity and inclusion.

As a Client Coordinator, you’ll play a key role in translating business needs into timely, effective marketing execution – helping bring the voice of the customer to life across our brands and markets.

This role is ideal for someone who thrives in marketing production and operations within a B2B2C environment. You’ll work closely with internal clients, shared services, and external partners to deliver high‑impact communications that support both business growth and customer needs.

We’re looking for someone who can become a subject‑matter expert in the client’s capabilities and marketing operations, with a strong understanding of our diverse portfolio and the markets we serve, including Beauty & Personal Care, Building & Infrastructure, Consumer Electronics, and Mobility & Transportation.

You’ll help enable go‑to‑market execution through advanced personalization, segmentation, automation, and operational excellence – delivering targeted, timely, and customer‑centric communications that support our strategic goals.

This role is based on‑site in Midland, MI.

• Strategic Liaison & Project Management
  • Serve as the primary connection between business teams (clients) and marcom production stakeholders.
  • Help in executing strategic marketing plans into actionable communication tactics.
  • Manage multiple projects simultaneously, ensuring timelines, deliverables, and quality standards are met.
• Digital Campaign Support
  • Support end‑to‑end omnichannel campaign setup; including tracking and end‑to‑end reporting.
  • Upload leads to CRM and ensure proper data flow for campaign performance.
  • Provide digital support for trade shows and events, including pre‑ and post‑event communications.
• Content Development & Execution
  • Coordinate and support a wide range of communication tactics:
  • Email marketing campaigns (Eloqua)
  • .com content enhancements and staging documentation
  • Customer‑facing collateral (digital and print)
  • Internal communications
  • Technical and marketing copywriting across all mediums
  • Social media coordination and content development
• Event & Administrative Support
  • Assist with tradeshow logistics and coordination.
  • Manage administrative tasks such as printing, asset tracking, and physical material handling.
• Consultation & Best Practices
  • Advise internal clients on production timelines, turnaround expectations, and best practices—especially as they relate to the client’s systems and the unique needs of our specialty businesses.
  • Educate teams on timelines, requirements, and workflows.
  • Collaborate with creative teams to ensure brand alignment and visual consistency.
  • Partner with global translation teams to support multilingual content.
• Reporting & Governance
  • Track time and project status for reporting and invoicing.
  • Identify process improvement opportunities and support governance efforts to streamline execution.

• High School…