Digital Experience & Web Strategy Manager

Northwood University seeks a Digital Experience & Web Strategy Manager to lead and manage the strategy, performance and continued development of the digital platforms that shape how prospective students discover, evaluate and engage with the University.

Northwood University seeks a Digital Experience & Web Strategy Manager to lead and manage the strategy, performance and continued development of the digital platforms that shape how prospective students discover, evaluate and engage with the University. This role is responsible for creating a high-performing, accessible and data-informed web experience that supports enrollment and institutional growth. Working at the intersection of web strategy, user experience, content, analytics, systems integration and emerging technology, the manager will help advance Northwood’s development as a modern, digitally integrated university.

The successful candidate will bring a product and platform mindset to the University’s digital ecosystem, connecting audience needs with institutional priorities and measurable outcomes.

• Lead the strategy, structure and ongoing optimization of Northwood’s web ecosystem.
• Manage information architecture, navigation, page structure and interaction design.
• Evaluate website performance and recommend improvements based on user behavior, institutional priorities and industry standards.
• Identify and reduce friction across key user journeys, particularly those related to student recruitment and enrollment.
• Partner with content owners, designers, developers and other stakeholders to maintain a consistent and effective digital experience.
• Ensure web experiences meet accessibility, usability, responsive design and performance standards.

• Write, edit and update website content to ensure it remains accurate, timely and relevant.
• Adapt content for prospective students, parents, current students, alumni, industry partners and other key audiences.
• Translate complex academic and institutional information into clear, engaging and user-friendly language.
• Use audience needs, search behavior, analytics and enrollment priorities to guide content decisions.
• Partner with subject-matter experts and content owners to verify information and maintain accuracy.
• Establish processes for routine content review, governance and the removal of outdated information.
• Ensure digital content reflects Northwood’s brand, voice, accessibility standards and strategic priorities.

• Develop user-centered digital experiences that help prospective students find information and take meaningful next steps.
• Map and evaluate digital journeys across inquiry, application, admission and enrollment.
• Improve calls to action, forms, landing pages and conversion pathways.
• Use testing, behavioral data and user feedback to guide improvements.
• Establish performance measures and report on the impact of digital experience initiatives.

• Analyze user behavior across the website and other digital touchpoints.
• Translate analytics into practical recommendations and system-level improvements.
• Develop dashboards and reporting that connect digital activity with recruitment and enrollment outcomes.
• Monitor conversion performance, engagement patterns, search behavior and emerging trends.
• Promote consistent measurement practices and data-informed decision-making.

• Help connect the University’s website, CRM and engagement platforms into a unified digital experience.
• Align front-end interactions with back-end data flows, communications and workflows.
• Collaborate with Enrollment, Marketing,…