Marketing Lead

About the Company

The Savant Group is a dynamic consortium of internationally recognized companies based in Midland, Michigan, serving the lubrication, transportation, manufacturing, and energy sectors. Our member companies—Savant Labs, Tannas Company, King Refrigeration, the Institute of Materials and Center for Quality Assurance—each offer specialized products or services, working collaboratively to deliver cutting‑edge solutions to customers worldwide.

We’re driven by a shared set of values that guide everything we do: service, integrity, quality, continual learning, collaboration, and hard work. These principles shape our culture and fuel our commitment to innovation, professionalism, and long‑term growth.

Aside from competitive compensation, the Savant Group takes employee satisfaction above and beyond. Our benefits include a friendly and welcoming environment, flexibility and work‑life balance, career growth and learning opportunities, employee purpose and recognition, a diverse, equitable and inclusive workforce, and a comprehensive benefits package.

This role will plan and execute integrated marketing campaigns across digital, social media, and content platforms. The ideal candidate is a proactive storyteller, skilled project manager, and digital strategist who can collaborate with internal teams and external partners to bring our brand to life.

• Plan, launch, and oversee multi‑channel marketing campaigns focused on content, paid/organic social, email, and landing pages.
• Develop a deep understanding of our products and translate technical capabilities into compelling digital content.
• Use tools like Google Analytics, Meta Audience Insights, and CRM data to analyze audience behavior and marketing performance.
• Define how the website supports marketing goals (e.g., lead generation, brand awareness) and recommend improvements.
• Oversee and optimize campaign measurement plans using A/B testing, engagement metrics, and conversion data.
• Coordinate internal and external resources to ensure timely, high‑quality execution of campaigns and initiatives.
• Research digital marketing strategies of competitors to identify gaps, threats, and opportunities.
• Ensure content and messaging align with brand voice, campaign goals, and customer needs.
• Collaborate with the sales and marketing director to develop strategic objectives and plan customer/training events.
• Track digital marketing trends and apply insights to campaign and content strategies.

• Bachelor’s degree in business, marketing, communications, or a related field is highly desired.
• Minimum of five years’ experience implementing successful marketing and branding campaigns; proficient with strategy and tactics execution. Minimum of three years of manufacturing marketing support required; B2B marketing experience preferred.
• Expert knowledge of digital platform principles, strategies, and methodologies.
• Strong analytical and research skills to evaluate marketing solutions and make data‑driven recommendations.
• Proficient with Adobe Creative Suite, Canva, Buffer, Microsoft Word, PowerPoint, Excel, and Google Analytics; experience with graphic design, social media management, and basic video editing software is a plus.
• Strong working knowledge of Word Press, Google reporting, campaign building, and SEO best practices.
• Ability to work independently or as part of a team in a fast‑paced environment.
• Strong project management skills with a track record of meeting deadlines and handling last‑minute changes.
• Experience working globally, including with channels, trade shows, conferences, and roadshows.
• Excellent technical and conversational writing, content creation, and copywriting skills.
• Self‑starter with a can‑do attitude and initiative in all situations.

• Competitive Health Coverage for you and your family.
• Life, Disability and Accident Coverage for peace of mind and security.
• Generous Paid Vacation and Sick Time.
• Flexible Work Schedules.
• 401(k) Retirement Plan with a strong company match.
• Tuition Reimbursement.
• Employee Assistance Program.
• Monthly Employee Events.
• Wellness Program.

Visit to explore more and submit your application for the Marketing & Digital Branding Lead position at The Savant Group.