Director of Travel Industry Sales

W Edinburgh is hiring a Director Travel Industry Sales. With W Edinburgh winning the coveted “Scottish Hotel of the Year 2025” award and entering the Forbes Travel Guide with a prestigious “Recommended” rating for 2026, now is the perfect time to join the team and take your career to the next level. We invite you to play an integral part in bringing to life this unique brand in Edinburgh.

Explore an exciting new career path at W Hotels where your natural talent is celebrated. W Hotel’s work culture is uniquely designed to spark your imagination and curiosity while bringing the W experience to life for guests.

ABOUT

THE ROLE Reporting to the Director of Sales, the Director of Travel Industry Sales at W Edinburgh is an integral member of the sales team, responsible for driving consortia, leisure and wholesale business from different markets. Joining the team means you will be instrumental to the success of the hotel. We are looking for someone who is driven, detail-oriented and enjoys building long-lasting relationships with clients.

As Director of Travel Industry Sales, key aspects of your role will include:

Work with the Director of Sales to ensure understanding of sales strategy and effective implementation of this strategy for your responsible segments

Travel to key feeder markets on business trips to build and strengthen relationships with existing and new customers to create leads for future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.

Analyze market information by using sales systems and implement strategy to achieve the property’s financial room and catering goals/targets

Works collaboratively with GSOs, Convention Bureau, 3rd party intermediaries and other hotel counterparts to drive revenue, ensure customer satisfaction and increase market share.

Participate in various industry sales calls, trade shows, roadshows, throughout the year both domestically and internationally, in assigned market sources to educate and generate awareness

Develop networking opportunities through active participation in various community and professional associations and industry

Conduct site inspections with clients as well as coordinating FAM tours to ensure they are conducted in a methodical fashion adhering to the core standard.

Develop account strategies to capture new consortia key accounts

Meets and exceeds individual revenue goals/targets. Effectively manage customers budgets to maximize revenue and meet customer needs and identify opportunities to up-sell products and services throughout the sales process. Develop and manage relationships with key stakeholders, both internal and external through sales calls individually or with members of sales team to acquire new business and/or close on business

Work collaboratively with off-property sales channels to ensure the property needs are being achieved and the sales efforts are complementary, not duplicative

Execute and support the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence, etc.)Respond promptly to incoming inquiries within their market segment and follow up to ensure utmost guest satisfaction. Develop teamwork throughout your team and with other departments.

Play a significant role in training and mentoring junior members of the team Understand the overall market - competitors’ strengths and weaknesses, economic trends, supply, and demand etc. and knows how to compete against  a W brand ambassador, ensuring the brand’s voice is present in your interactions with guests and talent

Our ideal Director of Travel Industry Sales is someone who has:

The ability to build and maintain positive relationships with key stakeholders.

Strong organization and multi-tasking skills.

Adaptability, with the ability to maintain performance under pressure or whilst experiencing changes or challenges in the workplace.

Sophisticated communication skills.

A supportive team mindset, working well with others to achieve team goals.

Previous experience working in the luxury hotel sector.

Previous experience working with consortia, leisure, retail and other markets.

A positive mindset.

A genuine…