Social Media & Influencer Lead

No Relocation Assistance Offered

Job Number#170689 - Midrand Gauteng South Africa

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core values

Caring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop implement and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in Africa Eurasia. This role will play an important change management part in driving our Social-first approach within the entire division.

This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume authentic content engine for our brands driving measurable business outcomes from upper-funnel awareness and consideration to conversion.

The ideal candidate is a strategic leader and a hands‑on player with a proven track record in developing high-impact organic and paid social strategies managing large-scale influencer campaigns and driving measurable results across diverse platforms (e.g. Tik Tok Instagram You Tube X Facebook). This role will serve as our in-house subject matter expert partnering closely with the Hub digital & media team brand teams and agency partners to drive growth and ensure digital executional excellence.

• Lead define and implement change management across the division as we move into a social-first mind set - this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals
• Develop and execute a robust Social Media & Influencer strategy tailored to our AED brands and markets to drive brand love community growth and conversion
• Partner with Division and Hub brand teams to make sure that our social media strategies plans and executions drive and meet our Brand Growth Plans
• Drive partnership and expertise with our agency partners across Division and Hubs to make sure that we are always working with the best partners and teams
• Oversee all organic and paid social media activities across key platforms focusing on driving high engagement rates brand visibility and qualified traffic to brand and selected e-commerce sites
• Design implement and manage our comprehensive Influencer Marketing program including identification outreach contracting content briefing and performance tracking across micro macro and celebrity tiers
• Guide the content creation in creating platform-native engaging and culturally relevant content that optimizes for algorithmic discovery (e.g. Tik Tok For You Page Instagram Reels) leveraging trending formats and audio
• Monitor and optimize all paid social media campaigns (e.g META Ads Tik Tok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners
• Conduct regular social listening and competitive analysis to identify emerging trends consumer sentiment and best practices adapting our strategy quickly to maintain relevance
• Perform A / B testing on content formats ad creatives community engagement tactics and influencer outreach models to drive continuous improvement
• Define monitor and report on KPIs for all social media and influencer initiatives (e.g. engagement rate reach follower growth sentiment conversion) preparing detailed reports for senior management with actionable insights
• Serve as the central in-house expert on social media and influencer marketing providing guidance training and best…