Head of Ecosystem Marketing

dis-chem pharmacies has an opportunity available for a head of ecosytem marketing for their head office.the ecosystem marketing role leads the marketing interface for all dis-chem ecosystem offerings, including financial services (insurance & health), clinic/pharmacy services, loyalty & societal health programmes. It manages a team of ecosystem-aligned marketers who translate ecosystem strategies into actionable marketing plans, campaign objectives, service-specific content briefs, and cross‑channel execution requirements.

It acts as a strategic partner to ecosystem business leaders to support growth, customer adoption, and engagement.

• bachelor’s degree in marketing, business, or related discipline. Honours degree or postgraduate qualification advantageous.
• 8+ years’ experience in category marketing, brand management, ecosystem marketing, or integrated marketing leadership roles within retail, healthcare, financial services, fmcg, or consumer-facing environments
• 3–5 years’ experience in a leadership or people management role
• demonstrated expertise in end-to-end marketing planning and execution for service-led environments

responsibilities

ecosystem marketing plans and prioritisation

• lead development of annual ecosystem marketing plans for financial services, clinic/pharmacy, and societal health programmes, ensuring alignment with ecosystem strategies and integration into the overarching marketing calendar
• translate ecosystem objectives into clear campaign goals, messaging priorities, value propositions, and timelines
• develop ecosystem-specific insights derived from service utilisation trends, customer behaviour, competitive dynamics, and market research
• consolidate ecosystem marketing requirements across the three verticals to drive prioritisation and resource allocation based on strategic importance, customer impact, and readiness

ecosystem & service marketing leadership

• guide and coach ecosystem marketing resources (financial services, clinic/pharmacy, loyalty/foundation) to deliver high-quality briefs, insights, and ecosystem-aligned marketing requirements
• ensure development of strong campaign and content briefs that provide clear direction to creative and content, and integrated marketing campaign teams
• partner with integrated marketing campaign team to ensure cross‑channel execution aligns with ecosystem requirements and accurately reflects service propositions (e.g., insurance benefits, clinic services, loyalty mechanics)
• monitor execution quality across all channels (digital, social, in‑store, traditional media) and ensure campaigns meet regulatory, brand, and service standards
• support ecosystem adoption and engagement by coordinating targeted campaigns, education content, and in‑store service promotion
• strong understanding of services marketing and ecosystem value propositions
• experience developing marketing strategies for services such as financial products, healthcare, loyalty programmes, or community initiatives
• ability to interpret service performance metrics and translate them into actionable marketing insights
• proven ability to lead and develop a multi-service marketing team
• strong commercial acumen and ability to balance multiple ecosystem priorities
• experience collaborating with service owners (insurance, health, clinic, loyalty) and influencing cross‑functional teams

key performance indicators

• ecosystem marketing outcomes: delivery of annual ecosystem marketing plans, alignment to ecosystem strategies, and timely briefs
• campaign effectiveness: achievement of ecosystem‑specific campaign objectives (e.g., adoption, engagement, utilisation)
• ecosystem contribution: impact on commercial or utilisation outcomes tied to ecosystem marketing efforts

special conditions of employment

south african citizen

mie, clear criminal and credit

driver’s license and/or own reliable transport

remuneration and benefits:

market related salary

medical aid

provident fund

staff account

only successful applicants will be contacted. If you haven`t been contacted within two weeks after the closing date consider your application as unsuccessful.

dis-chem pharmacies is an equal opportunity employer. Dis-chem’s approved employment equity plan and targets will be considered as part of the recruitment process aligned to dis-chem’s employment equity & transformation strategy. Dis-chem actively supports the recruitment of people with disabilities