Brand Strategy Lead

dis-chem pharmacies has an opportunity available for brand strategy lead for their head office.the brand strategy and governance lead at dis-chem defines the brand strategy, architecture, and governance standards to ensure consistent brand execution across all marketing touchpoints.the role develops brand guidelines and toolkits, leads integrated brand campaigns, and oversees brand compliance to strengthen brand equity and customer trust.

minimum requirements…

essential:

• bachelor’s degree in marketing, brand management, communications, or related honours degree or postgraduate qualification advantageous
• 5+ years’ experience in brand strategy, brand management, or integrated marketing roles within retail, healthcare, fmcg, or consumer-facing sectors.
• 2–3 years’ experience coordinating cross-functional marketing initiatives or multidisciplinary project teams.
• proven track record of improving brand consistency and delivering measurable campaign impact.

• define brand positioning, strategy, and architecture across dis-chem brands and visual identity standards
• translate customer and market insights into brand priorities and messaging frameworks
• guide brand direction for annual planning and major campaigns

• develop and maintain brand guidelines, tone of voice, and visual identity standards
• own brand governance processes, including approvals, reviews, and brand audits
• ensure consistent application of brand standards across teams and partners

• define brand campaign platforms, messaging frameworks, and creative direction, with rollout executed by integrated marketing and creative studio teams
• ensure creative and messaging consistently reflect brand positioning and customer value proposition
• monitor execution quality and drive corrective actions to improve consistency
• accountable for brand integrity, messaging consistency, and strategic direction

• provide brand guidance to teams and agencies to ensure consistent, on-brand messaging
• support core brand narratives and messaging for key business initiatives
• enable brand adoption through toolkits, templates, and training

essential:

• strong expertise in brand strategy, brand architecture, and governance within retail/general merchandise
• experience delivering integrated brand campaigns across multiple channels
• strong understanding of customer insights and shopper behaviour
• ability to influence cross-functional stakeholders and agency partners
• strong communication skills balancing creative direction with governance discipline

• strategic & planning outcomes: annual marketing plan, budget, and marketing calendar alignment to strategic marketing priorities
• brand governance & consistency: compliance to brand guidelines and architecture as measured by brand audits
• capability & process improvement: training of marketing team on brand architecture and guidelines and processes

southafricancitizen

mie,clearcriminalandcredit

driver’slicenseand/orownreliabletransport

marketrelatedsalary

medical aid

providentfund

staffaccount

onlysuccessfulapplicantswillbecontacted.ifyouhaven`tbeencontactedwithintwoweeksaftertheclosingdateconsideryourapplicationasunsuccessful.

dis-chempharmaciesisanequalopportunityemployer.dis-chem’sapprovedemploymentequityplanandtargetswillbeconsideredaspartoftherecruitmentprocessalignedtodis-chem’semploymentequity&transformationstrategy.dis-chemactivelysupportstherecruitmentofpeoplewithdisabilities