Brand Specialist

Reports to:

Senior Brand Manager

The Brand Specialist is responsible for implementing and coordinating marketing activities for GWM in South Africa to strengthen brand awareness, enhance customer engagement, generate leads, and support vehicle sales growth.

The role focuses on digital marketing, content creation, campaign execution, agency coordination, dealer marketing support, and brand communication across multiple channels. The Brand Specialist ensures consistent brand positioning, effective campaign delivery, and accurate performance reporting in alignment with the marketing strategy and business objectives.

• A bachelor's degree in Marketing, Digital Marketing, Communications, Brand Management, or a related field.
• A minimum of five years' experience managing digital marketing platforms and campaigns.
• At least three years' experience in the automotive industry, preferably within an OEM environment.
• Proven experience managing creative agencies, service providers, and digital campaigns.
• Experience in content creation, social media management, and marketing budget administration.
• Ability to collaborate with international teams and stakeholders.

• Strong digital marketing and social media management skills.
• Excellent copywriting and content creation abilities.
• Strong project management, organisational, and communication skills.
• Analytical skills and the ability to interpret campaign performance data.
• Creativity, attention to detail, and awareness of emerging media trends.
• Proficiency in Microsoft Office and familiarity with Google Ads, SEO, and digital analytics.
• Basic financial knowledge, including budget tracking and reconciliation.

• 4.1 Brand and Product Marketing
  • Support the Senior Brand Manager in developing and implementing product marketing plans and campaigns.
  • Execute marketing initiatives in line with brand positioning, business objectives, and global brand guidelines.
  • Coordinate promotional materials and ensure consistent brand identity across all channels.
• 4.2 Digital Marketing and Content
  • Plan and execute digital campaigns across social media and other relevant platforms.
  • Create and coordinate digital content, including copy, graphics, videos, and promotional materials.
  • Manage social media publishing schedules and engage with online communities.
  • Monitor digital performance and recommend improvements to increase engagement and lead generation.
• 4.3 Website and Campaign Management
  • Maintain accurate and up-to-date website content.
  • Coordinate campaign briefs, creative approvals, production, and implementation.
  • Ensure marketing content meets brand standards and quality requirements.
  • Track campaign deliverables and ensure activities are completed within agreed timelines.
• 4.4 Agency and Influencer Management
  • Coordinate creative agencies, digital partners, and external service providers.
  • Manage influencer relationships, campaign deliverables, and content approvals.
  • Monitor agency performance and evaluate influencer campaign effectiveness and ROI.
• 4.5 Dealer Marketing Support
  • Coordinate dealer marketing initiatives and provide guidance on approved promotional activities.
  • Process dealer marketing claims in accordance with established procedures.
  • Support marketing activities aimed at increasing showroom traffic, customer engagement, and vehicle sales.
• 4.6 Budget Management and Reporting
  • Monitor campaign expenditure and assist with marketing budget reconciliations.
  • Track agency costs, dealer claims, and campaign spending against approved budgets.
  • Compile campaign reports, competitor analysis, and customer insights.
  • Evaluate campaign performance and provide recommendations to improve marketing effectiveness.
• Key Performance…